Could you use your relationship to promote your business?

Could you use your relationship to promote your business?

Could you use your relationship to promote your business? Do you have a cute love story? Did you meet your partner in an unusual way? Have you had to overcome obstacles and challenges in your relationship? Is one of you much older/younger? Are you very different or very similar? Do you have unusual sexual tastes? Do you have loads of kids or no kids? Are you in a same sex relationship? Are you planning an unusual wedding? Every relationship is a story, and human beings all over the world devour relationship stories.  Remember Adam and Eve?  Romeo and Juliet?  Brad and Angelina? If you have a relationship story, you could get interviewed and featured in magazines, newspapers/TV/radio.  Most features editors are interested in a fascinating relationship story, and you can use the platform to publicise your business.  Several of my clients (including the lovely Mairead De Blaca from De Blaca jewellery) have had their relationships featured in national media and as a result they have been able to share the content on social media, thereby increasing awareness, attracting attention and followers, generating interest from other media channels and ultimately increasing sales. So why not think about using your own relationship to raise your profile? Schedule a free call with me and lets see if I can help!...
Too shy to promote yourself?  Practice promoting someone else!

Too shy to promote yourself? Practice promoting someone else!

Too shy to promote yourself?  Practice promoting someone else! Lots and lots and lots of people tell me that they are too shy to put themselves forward for publicity, maybe because they are afraid of rejection/attention/approval/criticism/being seen. I understand the problem and I work with people all of the time to gently show them how to build confidence in a safe, supportive way.  One of the really great ways that I have come across is to forget about yourself for a while and PROMOTE SOMEONE ELSE! Every single one of my shy clients tells me that they wouldn’t hesitate to promote a friend or indeed anyone else that they thought deserved to be recognised and known about.  If it is their brother/sister/niece/cousin/friend there is no hesitation.  When I ask people why they think this is, they tell me that it is because that person is really good at what they do and therefore deserves promotion. Obviously, my goal is to move people past this and to get them to feel that way about promoting themselves.  But it can be extremely useful to take advantage of this willingness to promote someone else to get them to dip their toes in the water and gain experience and knowledge of pitching an idea to the media.  Think about it.  If you tell me that your friend Rachel is making the most absolutely amazing moisturiser and that the whole world needs to know about it, that is a powerful incentive to start calling journalists/researchers/producers/editors  to get Rachel the attention that she deserves! So what I suggest is that if you feel passionately about...
Are you holding back from pitching yourself?

Are you holding back from pitching yourself?

Are you holding back from pitching yourself? The other day, I was working with two adorable, gorgeous clients who have a really cool and exciting story to share.  I had given them some homework…I had asked them to pitch some story ideas to various magazines and shows.  The ideas were great, and they were perfect for the mags that they wanted to get featured in.  So far, so good.  I fully expected them to do the homework! So when the excuses started coming out ……Oh, I’ve been too busy, not had time etc etc etc I enquired and delved a bit deeper.  I always recognise procrastination when I hear it!  People take the actions that they are excited about, even when they have other stuff that they ‘should’ be doing.  And they avoid the stuff that they are afraid of, even if there is only the washing up to do. It transpired that the girls were afraid to pitch their ideas because they weren’t sure they would know how to ‘do it right’.  They were afraid they might get it ‘wrong’ and mess up their chances. This made me think. A lot of people tell me that they feel this way.  Afraid to take a chance and reach out to a magazine or a show that they would like to be in/on.  They think that there is only one secret formula for pitching and that if they don’t know what it is, they will fail! And so I would like to let you in on a secret. The editors/producers/writers/bloggers out there are HUMAN BEINGS!  Well, most of us are!!!...
The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
Get paid to write articles!

Get paid to write articles!

Get paid to write articles! Are you an expert in your field?  Are you a life coach/business coach/health practitioner/wine buff/coffee roaster/antique doll collector/movie maniac/train spotter/interior decorator/forager/eco-business/charity fundraiser/counsellor/psychologist/legal expert/financial whizz/yogi/meditator/art historian? Most of us have at least ONE area of expertise/passion/enthusiasm.  Knowledge is power!  And knowledge, especially expert and specialist knowledge has become a form of currency in our vast and expanding age of information gathering and sharing.  If YOU have a particular are that you know LOADS about and you know that there are people out there who would benefit from your knowledge, why not consider writing articles about that subject and GETTING PAID for them? It has never been easier to connect with publishers and publications globally.  Websites such as Content Central  allow you to upload your articles and sell them to publishers, thereby helping to raise your profile as an expert in your field and with the added bonus of making you money! What’s not to like?   PS schedule a FREE media strategy call with me to see if I can also help you to raise your profile! ...
Be on the Ellen Show!

Be on the Ellen Show!

Have you dreamed of being on a huge American TV show? Would that supercharge your media profile? Would it surprise you to know that shows like Ellen (and many, many other daytime TV shows globally) are constantly looking for great stories and great people to feature?  Just check their websites for details of how to contact them and what to send. P.S. Schedule a FREE media strategy call with me for more ideas on how YOU can raise your profile and let the world know about you and what you do!  http://bit.ly/VMCcall   Nominate Someone Who Should Meet Ellen! Do you know someone who is so incredible, so kind and who goes so far above and beyond anytime someone needs her/him that you want to nominate them for a trip to L.A. to meet Ellen? If you know someone who stays positive, helps others and loves Ellen, tell us about them right here!...
Do you have a good news story?

Do you have a good news story?

Do you have a good news story? We live in a world where we are bombarded with bad news all day long on all of our media channels.  But bad news is depressing!  It makes us anxious and fearful and for many of us, it can be a major downer.  Luckily there are some emerging news channels that ONLY feature positive, uplifting news! Positive News https://www.positive.news/ is a media co-op which is owned by its readers and it features amazing, heart-warming, uplifting and inspiring news stories from around the globe.  Stories about stuff like London’s first community fridge which opened in Brixton in February, and which provides a place for retailers, restaurants and individuals to share fresh food with anyone who needs it. The project is crowd funded and run by volunteers, with the aim of cutting food waste, tackling food poverty and encouraging people to share. The current issue also features stories about revolutionary new packaging made entirely from plant based materials, natural branding for fruit and veg which makes the plastic free and dissolvable soap paper, as well as a ‘vertical forest’ which is being built in Nanjing City in China which will have 1,100 trees and 2,500 cascading shrubs and will absorb 25 tons of CO2 every year. Positive News are always on the lookout for news, so if you have a good news story you can  email them?  newsdesk@positive.news.  Alternatively, if your brand is contributing towards creating a thriving society or environment, you can partner with them and be a ‘Brand of inspiration’. Another really great source of good news is Goodness TV, a Canadian...
Are you the world’s best kept secret?

Are you the world’s best kept secret?

Are you the world’s best kept secret? I LOVE clothes, I am crazy about them.  Obsessed.  When I find something I like, I wear it until it falls apart.  Literally. So I have spent the past 15 years looking for someone who can copy my favourite clothes for me when they are too worn out to wear. The other day a friend of mine happened to mention that she had got her favourite tracksuit pants copied.  The work was flawless, and the price was amazing. So she gave me the number of the woman who did it, and I tried her out and I am now having loads of stuff copied.  I am so excited!!! The moral of this story is important. I could have been having my clothes copied 15 years ago, if I had only known about this woman!  But she has a very low profile, she was one of those ‘best kept secrets’ that people boast about.  So I didn’t know she existed. Are you like that seamstress? Are you offering amazing work at a truly great price? Would the world benefit from knowing about you? Would you benefit from having more people know about you? What is stopping you from getting your work out to the world? Advertising can be expensive, and word of mouth can take 15 years.  But there is another way! Publicity is free.  Magazines, newspapers, TV and radio stations and bloggers are ALWAYS on the lookout for stuff to talk about, people to feature, new discoveries to share with the world.  Not only is publicity free, it also comes with the...
Making millions with help from the media

Making millions with help from the media

Making millions with help from the media. Michelle Mone, founder of the Ultimo lingerie brand is a Baroness, a multi-millionairess and an extraordinary business woman.  Dragon Peter Jones made a very insightful programme called ‘How We Made Our Millions’ in which he talked to her about how she got Ultimo off the ground. Cashflow was a huge problem, and Michelle simply could not afford to advertise Ultimo, even though it was about to launch in Selfridges, but how else could she let the public know about her lingerie? The answer was an inspired and very daring publicity stunt! “I hired 12 actors and dressed them as plastic surgeons and gave them banners saying ‘Ban the Ultimo bra because it is putting us out of work’ and got them to protest outside the store. “I was hoping and praying it would work. When I was driving to the launch up Oxford Street the taxi driver said the street was blocked with people. The place was swarming with photographers and it was known as the biggest bra launch in Europe – all for £500! Selfridges sold out six months’ stock in three hours.” Michelle continued to make made marvellous use of the media to keep her brand in the public consciousness, by sharing details of her difficult childhood in a Glasgow tenement, when she and her family did not have a bath or a shower and speaking openly about how she piled on weight when her business life got stressful, and about how she successfully lost all the weight again, as well as provoking an angry response from Rod Stewart when...
Can your ENERGY get you famous?

Can your ENERGY get you famous?

Can your ENERGY get you famous? We talk a lot about the importance of your brand, when we talk about marketing, PR and publicity. But what about your vibe? What about your energy? Does this have an effect on magnetising media opportunities, on making the most of those opportunities and on attracting your clients? Lets think about it! What makes a person magnetic? What makes a person attractive? What makes people want to be influenced by you and buy from you? What are some of the qualities that people like to be around? If you are vibrant, passionate, whole hearted, fun loving, friendly, compassionate, honest, authentic, enthusiastic, interested, adventurous, curious, kind, generous, optimistic, creative, courageous, imaginative……all of these are qualities that human beings are naturally attracted to, and this applies whether you are attending a party or appearing on Letterman, being profiled in a newspaper or chatting on the radio. So how does this work? People create brands, people become brands and people are attracted to brands…….for the same reasons that we are attracted to people. Think about it. Oprah, Richard Branson, George Clooney, Kate Moss, Kylie Jenner, Justin Bieber, Vivienne Westwood, Beyonce, Meryl Streep, Ed Sheeran…….it doesn’t matter what you are selling, people will always form opinions about your brand based on what YOU radiate, what YOU transmit, what YOU make them feel when they experience you.  If people love you, it will predispose them to try your product. So it is important to start putting out attractive energy, even before you meet your public, even before you start appearing in the media because if you read ‘The...
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