How To Make the Media Love You

How do you make a great impression on the media? I get asked this question a lot.  Whether people are about to be interviewed for radio or a podcast, for TV, for a blog or vlog, or for a magazine or newspaper, everyone wants to be successful at making a positive impact and at being talked about in a good way (both on social media and in person) because word of mouth counts for a huge amount of goodwill and can lead to great financial rewards. So how do you do it? Do you have to dress to dazzle? Do you have to tell scintillating, fall on the floor funny anecdotes? Do you have to be really well rehearsed and know your stuff inside out and backwards? Do you need to elongate your vowels and enunciate perfectly? Not necessarily! Of course, all of the above can help.  But believe it or not, the number one thing that will leave people loving you is not any of them! Let me let you in on a secret. The media are human beings, just like you!  And more than anything, as human beings, we long to be liked, noticed, respected, admired and included.  Ask any psychologist, we humans want to matter to other humans! And so the first and most important thing that you can do in a media interview is to remember the human that is interviewing you, and remember to notice, acknowledge and appreciate him or her. George Clooney is the 11th most famous man in the world.  He could afford to be off-hand with people, to be aloof or...
Is Your Child a Genius?

Is Your Child a Genius?

Is Your Child a Genius? When you want to raise your profile, it helps to think outside the box. Do you have something interesting/weird/unusual/wonderful to share with the media that might make a lovely feature for radio/telly/magazines/papers? Do you happen to have a genius child? Journalist Chrissie Russell created a lovely feature article for the Independent using the stories of a collection of parents with children of above average intelligence. The article was prompted by Channel 4 running a ‘Child Genius’ series, and as often happens, this triggered the media to want ‘real life’ versions to write about and talk to. (You will notice that this happens whenever there is a TV show about a topic, so be on the lookout for opportunities to be that ‘real life’ version yourself!) Vanessa Fox O’Loughlin was the lucky parent who got the full colour, full page photo for the piece, and being an author and business owner, it will not only boost her profile, but it will also drive traffic to her website and probably increase sales of her books. The added bonus is that Vanessa and all the other parents can share the article on social media, and the Independent will also be sharing the online version on their social media, boosting profiles all round! PS schedule a free call with...
Do the media know you exist?

Do the media know you exist?

Do the media know you exist? Loads of biz people are telling me that they would LOVE it and would probably FAINT if someone like Oprah wanted them for her magazine, or if she loved what they are doing and endorsed her.  And they say they would also scream with excitement if the New York Times or Forbes or Marie Claire or Vogue were to feature them.  Most of the people i meet say they would be thrilled if the Sunday papers profiled them, or if they got on the radio. But here’s the thing.  If you don’t buy a lottery ticket, how are you going to win the lottery? If you don’t even bother to TELL OPRAH that you exist, how is she going to want you in her magazine? YES we can use the Law of Attraction to magnetise opportunities, circumstances and events.  But for most of us, the Law of Attraction requires us to TAKE ACTION.  Of course I am talking about taking INSPIRED action, which means really getting yourself into the energy of your purpose, your mission and your message, getting yourself all fired up with the LOVE for your fellow human beings which is causing you to want to share your amazing work with the world.  But one you feel the energy, the enthusiasm, the passion for your work and for sharing it with the world, that is the time to start SHOUTING ABOUT IT!!!! That is the time to start calling, texting, tweeting, emailing, writing to people in the media and telling them what you have got to share.  If I had a...
Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
How to get yourself on the radio

How to get yourself on the radio

How to get yourself on the radio. Do you have a very cool/amazing/valuable/wonderful thing to offer the world?  Maybe it is a book that you wrote, or maybe you are a Life Coach or a garden designer or a bee-keeper or a jeweller or maybe you make cakes.  Whatever it is that you do, you probably put your heart and soul into creating it, and you more than likely LOVE it when other people get to hear about it and get to buy it and when they love it and appreciate it and tell you how much it means to them. I know that I get incredibly excited when people tell me that my work made a difference in their lives and genuinely helped them to get their work out to the world and make everyone’s life happier!  It is a total win-win situation when your clients and customers love your stuff!  But the thing is, for the customers to buy from you, they need to know that you exist, and the number one problem that most people have is getting the message out about what they do and how to find it.  One great way to let the world know about you is by going on the radio…..local radio, community radio, national and international radio and just chatting about what you have got to offer.  You would be amazed at how many people are listening to the radio right now!  According to UNESCO figures, it is 95% of people.  So you might think everyone you want to reach is on Facebook, but actually only 1.28 billion of us...
Do you need to look AMAZING for publicity?

Do you need to look AMAZING for publicity?

  Do you need to look amazing for publicity? People often ask me if it matters what you look like, when it comes to getting publicity for your business. Okay!   This is a biggie for a lot of people.  Many of my clients tell me that it is so big for them that it has put them off getting publicity at all!  Some of them feel very frustrated even just thinking about it! So what is the truth? Does it make any difference what you look like? The answer is not a simple one, there are many factors that you need to be aware of. Television, newspapers and magazines are all visual media, and this means that yes, people will notice what you look like and this will undoubtedly influence the way that they respond to you.  It is also true that most of the magazine and newspaper editors that I have met and worked for are strongly biased in favour of visually appealing people.  And I double checked for this blog post, they all agreed that the visual image that you present them with will often be more important than the story. But just because editors and producers tend to like people who are pretty does not mean that your customers will!  Sometimes, in fact quite often people who are too ‘groomed’ can come off as false, slick, untrustworthy or not likeable and even as dumb!  Think about it.  Perhaps you have experienced an unconscious bias in your own reactions to people who look too good?  And we all remember Susan Boyle not just because of her amazing...
Could you use your relationship to promote your business?

Could you use your relationship to promote your business?

Could you use your relationship to promote your business? Do you have a cute love story? Did you meet your partner in an unusual way? Have you had to overcome obstacles and challenges in your relationship? Is one of you much older/younger? Are you very different or very similar? Do you have unusual sexual tastes? Do you have loads of kids or no kids? Are you in a same sex relationship? Are you planning an unusual wedding? Every relationship is a story, and human beings all over the world devour relationship stories.  Remember Adam and Eve?  Romeo and Juliet?  Brad and Angelina? If you have a relationship story, you could get interviewed and featured in magazines, newspapers/TV/radio.  Most features editors are interested in a fascinating relationship story, and you can use the platform to publicise your business.  Several of my clients (including the lovely Mairead De Blaca from De Blaca jewellery) have had their relationships featured in national media and as a result they have been able to share the content on social media, thereby increasing awareness, attracting attention and followers, generating interest from other media channels and ultimately increasing sales. So why not think about using your own relationship to raise your profile? Schedule a free call with me and lets see if I can help!...
Too shy to promote yourself?  Practice promoting someone else!

Too shy to promote yourself? Practice promoting someone else!

Too shy to promote yourself?  Practice promoting someone else! Lots and lots and lots of people tell me that they are too shy to put themselves forward for publicity, maybe because they are afraid of rejection/attention/approval/criticism/being seen. I understand the problem and I work with people all of the time to gently show them how to build confidence in a safe, supportive way.  One of the really great ways that I have come across is to forget about yourself for a while and PROMOTE SOMEONE ELSE! Every single one of my shy clients tells me that they wouldn’t hesitate to promote a friend or indeed anyone else that they thought deserved to be recognised and known about.  If it is their brother/sister/niece/cousin/friend there is no hesitation.  When I ask people why they think this is, they tell me that it is because that person is really good at what they do and therefore deserves promotion. Obviously, my goal is to move people past this and to get them to feel that way about promoting themselves.  But it can be extremely useful to take advantage of this willingness to promote someone else to get them to dip their toes in the water and gain experience and knowledge of pitching an idea to the media.  Think about it.  If you tell me that your friend Rachel is making the most absolutely amazing moisturiser and that the whole world needs to know about it, that is a powerful incentive to start calling journalists/researchers/producers/editors  to get Rachel the attention that she deserves! So what I suggest is that if you feel passionately about...
Are you holding back from pitching yourself?

Are you holding back from pitching yourself?

Are you holding back from pitching yourself? The other day, I was working with two adorable, gorgeous clients who have a really cool and exciting story to share.  I had given them some homework…I had asked them to pitch some story ideas to various magazines and shows.  The ideas were great, and they were perfect for the mags that they wanted to get featured in.  So far, so good.  I fully expected them to do the homework! So when the excuses started coming out ……Oh, I’ve been too busy, not had time etc etc etc I enquired and delved a bit deeper.  I always recognise procrastination when I hear it!  People take the actions that they are excited about, even when they have other stuff that they ‘should’ be doing.  And they avoid the stuff that they are afraid of, even if there is only the washing up to do. It transpired that the girls were afraid to pitch their ideas because they weren’t sure they would know how to ‘do it right’.  They were afraid they might get it ‘wrong’ and mess up their chances. This made me think. A lot of people tell me that they feel this way.  Afraid to take a chance and reach out to a magazine or a show that they would like to be in/on.  They think that there is only one secret formula for pitching and that if they don’t know what it is, they will fail! And so I would like to let you in on a secret. The editors/producers/writers/bloggers out there are HUMAN BEINGS!  Well, most of us are!!!...
The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
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