Do you have a good news story?

Do you have a good news story?

Do you have a good news story? We live in a world where we are bombarded with bad news all day long on all of our media channels.  But bad news is depressing!  It makes us anxious and fearful and for many of us, it can be a major downer.  Luckily there are some emerging news channels that ONLY feature positive, uplifting news! Positive News https://www.positive.news/ is a media co-op which is owned by its readers and it features amazing, heart-warming, uplifting and inspiring news stories from around the globe.  Stories about stuff like London’s first community fridge which opened in Brixton in February, and which provides a place for retailers, restaurants and individuals to share fresh food with anyone who needs it. The project is crowd funded and run by volunteers, with the aim of cutting food waste, tackling food poverty and encouraging people to share. The current issue also features stories about revolutionary new packaging made entirely from plant based materials, natural branding for fruit and veg which makes the plastic free and dissolvable soap paper, as well as a ‘vertical forest’ which is being built in Nanjing City in China which will have 1,100 trees and 2,500 cascading shrubs and will absorb 25 tons of CO2 every year. Positive News are always on the lookout for news, so if you have a good news story you can  email them?  newsdesk@positive.news.  Alternatively, if your brand is contributing towards creating a thriving society or environment, you can partner with them and be a ‘Brand of inspiration’. Another really great source of good news is Goodness TV, a Canadian...
Are you the world’s best kept secret?

Are you the world’s best kept secret?

Are you the world’s best kept secret? I LOVE clothes, I am crazy about them.  Obsessed.  When I find something I like, I wear it until it falls apart.  Literally. So I have spent the past 15 years looking for someone who can copy my favourite clothes for me when they are too worn out to wear. The other day a friend of mine happened to mention that she had got her favourite tracksuit pants copied.  The work was flawless, and the price was amazing. So she gave me the number of the woman who did it, and I tried her out and I am now having loads of stuff copied.  I am so excited!!! The moral of this story is important. I could have been having my clothes copied 15 years ago, if I had only known about this woman!  But she has a very low profile, she was one of those ‘best kept secrets’ that people boast about.  So I didn’t know she existed. Are you like that seamstress? Are you offering amazing work at a truly great price? Would the world benefit from knowing about you? Would you benefit from having more people know about you? What is stopping you from getting your work out to the world? Advertising can be expensive, and word of mouth can take 15 years.  But there is another way! Publicity is free.  Magazines, newspapers, TV and radio stations and bloggers are ALWAYS on the lookout for stuff to talk about, people to feature, new discoveries to share with the world.  Not only is publicity free, it also comes with the...
Making millions with help from the media

Making millions with help from the media

Making millions with help from the media. Michelle Mone, founder of the Ultimo lingerie brand is a Baroness, a multi-millionairess and an extraordinary business woman.  Dragon Peter Jones made a very insightful programme called ‘How We Made Our Millions’ in which he talked to her about how she got Ultimo off the ground. Cashflow was a huge problem, and Michelle simply could not afford to advertise Ultimo, even though it was about to launch in Selfridges, but how else could she let the public know about her lingerie? The answer was an inspired and very daring publicity stunt! “I hired 12 actors and dressed them as plastic surgeons and gave them banners saying ‘Ban the Ultimo bra because it is putting us out of work’ and got them to protest outside the store. “I was hoping and praying it would work. When I was driving to the launch up Oxford Street the taxi driver said the street was blocked with people. The place was swarming with photographers and it was known as the biggest bra launch in Europe – all for £500! Selfridges sold out six months’ stock in three hours.” Michelle continued to make made marvellous use of the media to keep her brand in the public consciousness, by sharing details of her difficult childhood in a Glasgow tenement, when she and her family did not have a bath or a shower and speaking openly about how she piled on weight when her business life got stressful, and about how she successfully lost all the weight again, as well as provoking an angry response from Rod Stewart when...
Can your ENERGY get you famous?

Can your ENERGY get you famous?

Can your ENERGY get you famous? We talk a lot about the importance of your brand, when we talk about marketing, PR and publicity. But what about your vibe? What about your energy? Does this have an effect on magnetising media opportunities, on making the most of those opportunities and on attracting your clients? Lets think about it! What makes a person magnetic? What makes a person attractive? What makes people want to be influenced by you and buy from you? What are some of the qualities that people like to be around? If you are vibrant, passionate, whole hearted, fun loving, friendly, compassionate, honest, authentic, enthusiastic, interested, adventurous, curious, kind, generous, optimistic, creative, courageous, imaginative……all of these are qualities that human beings are naturally attracted to, and this applies whether you are attending a party or appearing on Letterman, being profiled in a newspaper or chatting on the radio. So how does this work? People create brands, people become brands and people are attracted to brands…….for the same reasons that we are attracted to people. Think about it. Oprah, Richard Branson, George Clooney, Kate Moss, Kylie Jenner, Justin Bieber, Vivienne Westwood, Beyonce, Meryl Streep, Ed Sheeran…….it doesn’t matter what you are selling, people will always form opinions about your brand based on what YOU radiate, what YOU transmit, what YOU make them feel when they experience you.  If people love you, it will predispose them to try your product. So it is important to start putting out attractive energy, even before you meet your public, even before you start appearing in the media because if you read ‘The...
Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light?

Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light?

Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light? Are you a tad afraid to let the whole world know what you have to offer? Do you feel conflicted…on the one hand wanting to shine and knowing that you need to shine, but on the other hand preferring the comfort of staying small and hidden and anonymous, perhaps wary of criticism, judgement, and of standing out? I am an Angel Channeller, but I am also a media coach, and it is my mission, my passion, and my delight to facilitate everyone who has something of value and benefit to contribute to other people’s lives in a way that uplifts our energy, helps us to be happier and healthier and more loving and co-operative with each other. Promotion, particularly when it is self promotion, or promoting our own work can bring up LOTS and LOTS of limiting beliefs, blocks, fears and other STUFF. For some of us, it is part of our work in this lifetime to DISMANTLE, UNCREATE and TRANSMUTE these limits and fears, that simply hold us back from being of service and from experiencing the financial abundance as well as the joy, wellbeing and personal satisfaction that we know is possible for us! As a media coach, I am very unorthodox in my approach! I don’t see the media as an enemy that we need to be ‘trained’ to deal with, and I don’t teach people to change their personalities so that they can be bubbly and shiny and I also don’t teach people...
The 5 B’s of being a media darling

The 5 B’s of being a media darling

The 5’B’s of being a media darling Does such a thing as a ‘media darling’ really exist? If so, what is it?  And what use is it? If you have something to promote/market sell the hell out of, then read on!!! It doesn’t matter whether what you are offering is bean to bar chocolate, cool coffee, a dating agency, a life coaching service, a bakery, a plumbers or a woolly jumper knitters, everyone needs customers.  And everyone needs an easy, effective and affordable way to reach as many genuine customers as possible, so that we can sell  our chocolate/jumpers/plumbing/coffee. Agreed? Using the media (by this I mean newspapers, magazines, television and radio shows and online publications/blogs) is not only a great way to reach millions of people, it means doing so with the added bonus of ‘social proof’ and a seal of approval fro an established brand, as well as giving you content to share on social media which attracts, intrigues and inspires your customers! If your customers love Vogue and Vogue loves you, they will be far more interested in you than in somebody that does not have the Vogue seal of approval.  Likewise if your customers love ‘Vice’ or ‘Horse and Hound’ or ‘Motorhome Monthly’…. Before you freak out, I am not talking about paid advertising, I am talking about getting yourself FEATURED for free by becoming the CONTENT that newspaper and magazine editors NEED to create their product, and that TV and radio producers require in order to function. Being a media darling is a WIN WIN for everyone involved!  If I write about you in...
Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention? You may be worried that if you start to get media exposure and attention, you might end up with more than you want and more than you need! It is true that if you become well known, people will be interested in you, and if people are interested in you, the media will be interested in you.  And while you may only want attention when you are selling your products or services or when you are launching something and you want customers to know about it, it is possible that if you become a very public figure, the media might give you attention when something bad happens in your life, when you get caught having an affair, when you have a nasty accident, or even worse, when somebody you love dies and you are bereaved. Many famous people have experienced this.  Princess Diana was perhaps the most well known example of a person who attracted media attention 24/7 no matter what was happening in her life, and much of the media attention that she got was intrusive and disturbing.  When she was killed, her children also had to deal with being photographed at a time when they were mourning her and not in the mood.  My partner recently lost his mother in a tragic accident, and he was photographed looking grief stricken and in shock, which is not how anyone likes to see themselves on the cover of a newspaper!  And when you are provoked, and you become angry, you may be inclined to retaliate, which will only make for a better...
Should you get naked?

Should you get naked?

Should you get naked? We all know that nudity and sex sell newspapers!  They also sell magazines, blog posts, car tyres and pretty much anything else that you can think of.  Ok, so not everybody is brave enough (crazy enough?) to strip off in order to promote a product, but if this is something that you are willing to consider, it can be a great way to grab the attention of the media and get your product or service noticed. When people ask me if this is something that they should do, I ask them three questions. Is it appropriate? Will it actually benefit your product and generate sales?  If you are selling a nude calendar like the Irish Farmers it is definitely appropriate!  If you are selling beauty/skincare products, it can also be a huge advantage to pose naked and show off how great your bod is. Think Roz Purcell.  If you are selling health foods.  Think the Happy Pear Twins. Are you comfortable doing it? You are the one who will have to live with your choice. Ultimately nobody else can decide this for you, but if you are worried about what other people will think, you may wish to ask yourself whose life are you living?  And I will let you in on a secret.  I posed naked for the cover of the Sunday Independent and I am still alive!!! How can you make it fun? You don’t have to be completely naked to get attention, you can be partially (strategically) covered, and you can have a lot of fun choosing which props you use. Many...
Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product? Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist? If you have ever been a feature writer or a radio or television producer, you will know that we are ALWAYS looking for ideas for stuff to write about, talk about and feature. The ideas can come from anywhere.   I have interviewed a cobbler, a honey producer, a coffee roaster, a chocolatier, jewellery designers, fashion designers, cake makers, hatters, writers, painters, hoteliers, you name it!   Last week I featured a lady who sells socks made from possum wool, and as a result she got a photo and article in Ireland’s biggest selling Sunday paper, the Sunday Independent.  If she had bought an ad this size it would have cost around 50,000 euro!   So if you have a wonderful product (or service) that you want the world to know about, please contact me (and all the other journalists/researchers) and let us know what you have got!!!   If you are keen to get the word out about you and what you do, but you are unsure where to start, you can schedule a FREE Media Strategy Call with me to get you on track for 2017.  The world deserves to know about what you have got to offer!   Click here to book your free media strategy call: ...
Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’? Have you spent years and years and an absolute fortune on trainings/courses/advanced trainings/workshops/diplomas/programmes only to STILL feel that you are not quite ready to go out into the world and offer people a chance to try/buy your skills?  Do you think that you might be ready one day in the future when you have completed a few more programmes and trainings? If you answered yes to these questions, you may be suffering from ‘Imposter Syndrome’! You would not be alone. Many of the most world’s most talented and famous artists/writers/painters/actors/musicians/academics/scientists/leaders have struggled with this problem. Academy Award winner Jodie Foster told 60 Minutes she feared she’s have to give her Oscar back after winning best actor for The Accused. “I thought it was a fluke,” she said in the interview. “[It was] the same way when I walked on the campus at Yale. I thought everybody would find out, and they’d take the Oscar back. They’d come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Academy award winning actor Kate Winslet says fame doesn’t give you confidence. “Sometimes I wake up in the morning before going off to a shoot, and I think, I can’t do this. I’m a fraud,” she told author Susan Pinker. Chuck Lorre, writer and creator of hits such as Two and Half Men and The Big Bang Theory told National Public Radio that he needs to “go and hide”. “When you go and watch a rehearsal of something you’ve written and it stinks, the natural...
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