Are you holding back from pitching yourself?

Are you holding back from pitching yourself?

Are you holding back from pitching yourself? The other day, I was working with two adorable, gorgeous clients who have a really cool and exciting story to share.  I had given them some homework…I had asked them to pitch some story ideas to various magazines and shows.  The ideas were great, and they were perfect for the mags that they wanted to get featured in.  So far, so good.  I fully expected them to do the homework! So when the excuses started coming out ……Oh, I’ve been too busy, not had time etc etc etc I enquired and delved a bit deeper.  I always recognise procrastination when I hear it!  People take the actions that they are excited about, even when they have other stuff that they ‘should’ be doing.  And they avoid the stuff that they are afraid of, even if there is only the washing up to do. It transpired that the girls were afraid to pitch their ideas because they weren’t sure they would know how to ‘do it right’.  They were afraid they might get it ‘wrong’ and mess up their chances. This made me think. A lot of people tell me that they feel this way.  Afraid to take a chance and reach out to a magazine or a show that they would like to be in/on.  They think that there is only one secret formula for pitching and that if they don’t know what it is, they will fail! And so I would like to let you in on a secret. The editors/producers/writers/bloggers out there are HUMAN BEINGS!  Well, most of us are!!!...
The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
Get paid to write articles!

Get paid to write articles!

Get paid to write articles! Are you an expert in your field?  Are you a life coach/business coach/health practitioner/wine buff/coffee roaster/antique doll collector/movie maniac/train spotter/interior decorator/forager/eco-business/charity fundraiser/counsellor/psychologist/legal expert/financial whizz/yogi/meditator/art historian? Most of us have at least ONE area of expertise/passion/enthusiasm.  Knowledge is power!  And knowledge, especially expert and specialist knowledge has become a form of currency in our vast and expanding age of information gathering and sharing.  If YOU have a particular are that you know LOADS about and you know that there are people out there who would benefit from your knowledge, why not consider writing articles about that subject and GETTING PAID for them? It has never been easier to connect with publishers and publications globally.  Websites such as Content Central  allow you to upload your articles and sell them to publishers, thereby helping to raise your profile as an expert in your field and with the added bonus of making you money! What’s not to like?   PS schedule a FREE media strategy call with me to see if I can also help you to raise your profile! ...
Be on the Ellen Show!

Be on the Ellen Show!

Have you dreamed of being on a huge American TV show? Would that supercharge your media profile? Would it surprise you to know that shows like Ellen (and many, many other daytime TV shows globally) are constantly looking for great stories and great people to feature?  Just check their websites for details of how to contact them and what to send. P.S. Schedule a FREE media strategy call with me for more ideas on how YOU can raise your profile and let the world know about you and what you do!  http://bit.ly/VMCcall   Nominate Someone Who Should Meet Ellen! Do you know someone who is so incredible, so kind and who goes so far above and beyond anytime someone needs her/him that you want to nominate them for a trip to L.A. to meet Ellen? If you know someone who stays positive, helps others and loves Ellen, tell us about them right here!...
Do you have a good news story?

Do you have a good news story?

Do you have a good news story? We live in a world where we are bombarded with bad news all day long on all of our media channels.  But bad news is depressing!  It makes us anxious and fearful and for many of us, it can be a major downer.  Luckily there are some emerging news channels that ONLY feature positive, uplifting news! Positive News https://www.positive.news/ is a media co-op which is owned by its readers and it features amazing, heart-warming, uplifting and inspiring news stories from around the globe.  Stories about stuff like London’s first community fridge which opened in Brixton in February, and which provides a place for retailers, restaurants and individuals to share fresh food with anyone who needs it. The project is crowd funded and run by volunteers, with the aim of cutting food waste, tackling food poverty and encouraging people to share. The current issue also features stories about revolutionary new packaging made entirely from plant based materials, natural branding for fruit and veg which makes the plastic free and dissolvable soap paper, as well as a ‘vertical forest’ which is being built in Nanjing City in China which will have 1,100 trees and 2,500 cascading shrubs and will absorb 25 tons of CO2 every year. Positive News are always on the lookout for news, so if you have a good news story you can  email them?  newsdesk@positive.news.  Alternatively, if your brand is contributing towards creating a thriving society or environment, you can partner with them and be a ‘Brand of inspiration’. Another really great source of good news is Goodness TV, a Canadian...
Are you the world’s best kept secret?

Are you the world’s best kept secret?

Are you the world’s best kept secret? I LOVE clothes, I am crazy about them.  Obsessed.  When I find something I like, I wear it until it falls apart.  Literally. So I have spent the past 15 years looking for someone who can copy my favourite clothes for me when they are too worn out to wear. The other day a friend of mine happened to mention that she had got her favourite tracksuit pants copied.  The work was flawless, and the price was amazing. So she gave me the number of the woman who did it, and I tried her out and I am now having loads of stuff copied.  I am so excited!!! The moral of this story is important. I could have been having my clothes copied 15 years ago, if I had only known about this woman!  But she has a very low profile, she was one of those ‘best kept secrets’ that people boast about.  So I didn’t know she existed. Are you like that seamstress? Are you offering amazing work at a truly great price? Would the world benefit from knowing about you? Would you benefit from having more people know about you? What is stopping you from getting your work out to the world? Advertising can be expensive, and word of mouth can take 15 years.  But there is another way! Publicity is free.  Magazines, newspapers, TV and radio stations and bloggers are ALWAYS on the lookout for stuff to talk about, people to feature, new discoveries to share with the world.  Not only is publicity free, it also comes with the...
Making millions with help from the media

Making millions with help from the media

Making millions with help from the media. Michelle Mone, founder of the Ultimo lingerie brand is a Baroness, a multi-millionairess and an extraordinary business woman.  Dragon Peter Jones made a very insightful programme called ‘How We Made Our Millions’ in which he talked to her about how she got Ultimo off the ground. Cashflow was a huge problem, and Michelle simply could not afford to advertise Ultimo, even though it was about to launch in Selfridges, but how else could she let the public know about her lingerie? The answer was an inspired and very daring publicity stunt! “I hired 12 actors and dressed them as plastic surgeons and gave them banners saying ‘Ban the Ultimo bra because it is putting us out of work’ and got them to protest outside the store. “I was hoping and praying it would work. When I was driving to the launch up Oxford Street the taxi driver said the street was blocked with people. The place was swarming with photographers and it was known as the biggest bra launch in Europe – all for £500! Selfridges sold out six months’ stock in three hours.” Michelle continued to make made marvellous use of the media to keep her brand in the public consciousness, by sharing details of her difficult childhood in a Glasgow tenement, when she and her family did not have a bath or a shower and speaking openly about how she piled on weight when her business life got stressful, and about how she successfully lost all the weight again, as well as provoking an angry response from Rod Stewart when...
Can your ENERGY get you famous?

Can your ENERGY get you famous?

Can your ENERGY get you famous? We talk a lot about the importance of your brand, when we talk about marketing, PR and publicity. But what about your vibe? What about your energy? Does this have an effect on magnetising media opportunities, on making the most of those opportunities and on attracting your clients? Lets think about it! What makes a person magnetic? What makes a person attractive? What makes people want to be influenced by you and buy from you? What are some of the qualities that people like to be around? If you are vibrant, passionate, whole hearted, fun loving, friendly, compassionate, honest, authentic, enthusiastic, interested, adventurous, curious, kind, generous, optimistic, creative, courageous, imaginative……all of these are qualities that human beings are naturally attracted to, and this applies whether you are attending a party or appearing on Letterman, being profiled in a newspaper or chatting on the radio. So how does this work? People create brands, people become brands and people are attracted to brands…….for the same reasons that we are attracted to people. Think about it. Oprah, Richard Branson, George Clooney, Kate Moss, Kylie Jenner, Justin Bieber, Vivienne Westwood, Beyonce, Meryl Streep, Ed Sheeran…….it doesn’t matter what you are selling, people will always form opinions about your brand based on what YOU radiate, what YOU transmit, what YOU make them feel when they experience you.  If people love you, it will predispose them to try your product. So it is important to start putting out attractive energy, even before you meet your public, even before you start appearing in the media because if you read ‘The...
Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light?

Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light?

Do you know that your soul has a mission and purpose, but feel a bit like a shy wallflower, hiding your light? Are you a tad afraid to let the whole world know what you have to offer? Do you feel conflicted…on the one hand wanting to shine and knowing that you need to shine, but on the other hand preferring the comfort of staying small and hidden and anonymous, perhaps wary of criticism, judgement, and of standing out? I am an Angel Channeller, but I am also a media coach, and it is my mission, my passion, and my delight to facilitate everyone who has something of value and benefit to contribute to other people’s lives in a way that uplifts our energy, helps us to be happier and healthier and more loving and co-operative with each other. Promotion, particularly when it is self promotion, or promoting our own work can bring up LOTS and LOTS of limiting beliefs, blocks, fears and other STUFF. For some of us, it is part of our work in this lifetime to DISMANTLE, UNCREATE and TRANSMUTE these limits and fears, that simply hold us back from being of service and from experiencing the financial abundance as well as the joy, wellbeing and personal satisfaction that we know is possible for us! As a media coach, I am very unorthodox in my approach! I don’t see the media as an enemy that we need to be ‘trained’ to deal with, and I don’t teach people to change their personalities so that they can be bubbly and shiny and I also don’t teach people...
The 5 B’s of being a media darling

The 5 B’s of being a media darling

The 5’B’s of being a media darling Does such a thing as a ‘media darling’ really exist? If so, what is it?  And what use is it? If you have something to promote/market sell the hell out of, then read on!!! It doesn’t matter whether what you are offering is bean to bar chocolate, cool coffee, a dating agency, a life coaching service, a bakery, a plumbers or a woolly jumper knitters, everyone needs customers.  And everyone needs an easy, effective and affordable way to reach as many genuine customers as possible, so that we can sell  our chocolate/jumpers/plumbing/coffee. Agreed? Using the media (by this I mean newspapers, magazines, television and radio shows and online publications/blogs) is not only a great way to reach millions of people, it means doing so with the added bonus of ‘social proof’ and a seal of approval fro an established brand, as well as giving you content to share on social media which attracts, intrigues and inspires your customers! If your customers love Vogue and Vogue loves you, they will be far more interested in you than in somebody that does not have the Vogue seal of approval.  Likewise if your customers love ‘Vice’ or ‘Horse and Hound’ or ‘Motorhome Monthly’…. Before you freak out, I am not talking about paid advertising, I am talking about getting yourself FEATURED for free by becoming the CONTENT that newspaper and magazine editors NEED to create their product, and that TV and radio producers require in order to function. Being a media darling is a WIN WIN for everyone involved!  If I write about you in...
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