Media Magic Strategies. Using your home to publicise your business

Media Magic Strategies. Using your home to publicise your business

Using your home?????  It may seem like a strange idea.  Maybe your business has nothing to do with your home?  Maybe your business is not even the tiniest bit domestic, maybe you sell car tyres or fishing equipment or computers.  But you still want to reach a wide audience of real human beings who might want to buy your product for themselves, or might want to recommend you to a friend.  A colour feature across two full pages of a leading Sunday newspaper would reach a lot of human beings. The LA Times has a readership of 2.4 million people every Sunday, The New York Times almost 2 million people, The Sunday Times has over 2 million readers and The Sunday Independent (Ireland) has almost a million.  Getting yourself featured can be a huge boost to your profile.  And if the feature is really interesting, people will remember it and tell their friends about it for weaks, months, even years. All you need is an interesting home and a bit of a story. Take Anne McEntegart, for example.  Anne owns a pharmacy.  Not an easy thing to publicise, unless something goes hideously wrong, and somebody sues.  But Anne has an unusual house, which started life as a dilapidated cottage and got totally renovated into a bright, modern, eco-friendly home.  Because Anne was willing to have her home photographed, and to give a little interview about it, she also got an opportunity to describe the story of her business, and to let us know about her as a person, which allows us to relate to her, and in turn to want...

Show Off Your Stuff With Horses!!!

Ever since horses started to be photographed and painted a million years ago, men and women have posed with them, looking sensational or stylish or striking (or not).  Either way, horses are a seriously great prop for selling any kind of accoutrements.  If you make or sell hats, clothes, accessories, boots, or even dodgy raincoats you need to get to the horse shows (like the RDS Dublin Horse Show) and to the races (like the Galway Races and Royal Ascot) and SHOW OFF YOUR STUFF!   You can either wear it yourself, have a celebrity wear it, have HM The Queen wear it, or have a good looking friend or model wear it.  Just make sure you enter any of the best dressed competitions.  It does NOT matter if you don’t win!  The mere fact that you entered and got on the stage means that you will be photographed and filmed.  All of the newspapers carry photos of the ladies at the races and at the Horse Show as do the magazines like VIP and HELLO and OK.  Horse racing is a situation where people will pay through the nose to get noticed!!! If your stuff is truly sensational you will undoubtedly get noticed and you may get orders.  Ps Schedule a FREE call with me to see how you can make the most of all the opportunities for free publicity that are available to you!...

You and Your Story

  Before you build a house, you gather your bricks and mortar (and stuff) and dig the foundation. Before you launch yourself out into the world, it helps to gather your raw materials and have a good look at them to see what kind of a profile you can build with them, and also to see how strong a foundation you have to support you mentally, emotionally, physically and every other way! The first module of my Mega Media Savvy coaching course focuses on you, your story and your foundation. In this session, I will probe and pry into every detail of your life, by asking you to tell me not just your own life story, but also the story of the business or entity that you want to promote. Why? Because human beings are hot-wired to engage with STORIES more fully and completely and with more impact than through simple information. If you don’t believe me, check out http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains. Or simply google ‘humans and stories’. So your story is your way of connecting with and engaging your audience in the most powerful way possible.  It is like a treasure trove full of precious jewels. Some of these jewels will already be visible to the world (like your beautiful eyes) and some will be hidden (like maybe your weird collection of vintage television sets or your insane knowledge of Royal trivia). Some of them even you have never noticed or acknowledged. We will endeavour to dig them all out and polish them until they are radiant and sparkling.   When we think of people who have been successful at promoting...

People are channelling their inner bitches in a good way!

‘Channelling Your Inner Bitch’ workshops came about because both my colleague Sarah Mc Candliss and I both knew that we were putting up with s**t in our lives, tolerating stuff that was making us angry, frustrated, resentful and most of all DRAINED of energy. But we both knew that it is SCARY to stand up for yourself, scary to rock the boat and risk disapproval and conflict….like a lot of people we just wanted everyone else to be really happy and to love us a lot and think we were the nicest people they knew….. But it wasn’t working. Because we were always saying yes to doing things for other people even if it was exhausting and leaving no time for our own work/health/social lives, people didn’t like us, they were scared of us!  Scared because we were irritable and cranky and prone to smashing plates and stomping around slamming doors (okay, that was just me) And so, we devised ‘Channelling You Inner Bitch’, a workshop to take people through the steps that are needed to take us from martyrs and wimps to strong, confident and assertive people. Okay, at first it is not easy.  And yes, there is a risk that some people might not approve of you, when you tell them that you wont go to their party, do their washing, listen to their bullshit, clean up their mess……… But it is worth it when you realise two thing. One….you didn’t die.  They didn’t die.  You are both still alive. Two….  You now have  all that extra time and energy that you used to spend doing stuff...

Would you be scared to channel your inner bitch?

Sarah and I have been doing loads of publicity for the Channelling Your Inner Bitch workshops. We got on Tubridy, The RTE Today Show and had the cover of the Sunday Independent Living section.  And even though we are getting a very positive response, lots and lots of people telling us they NEED to be more clear and assertive about what they want and need in their relationships so that they can have more energy, more peace of mind and a sense of being heard and respected by the people in their lives, there is one big elephant in the room which we had not even thought of!Channelling your inner bitch can mean having to be honest in situations that in the past you just let slide, pretended not to care about or really did not want to be honest about.  And that can be SCARY!!!! After all, we generally pretend to be fine with things for a reason, we don’t want to rock the boat, upset the apple cart, cause trouble, start a row, or make people not like us! And that is all fine, if the behaviour or the situations that we are putting up with are not causing us too much distress.  But if they are stressing us out, eating us up inside, making us angry and resentful so that we let the resentment spill over into other areas of our lives and affect the rest of our relationships, if they drag us down and cause us to feel like martyrs or doormats or hard done by or victimised, they can not only affect our health...
Channelling Your Inner Bitch Workshops

Channelling Your Inner Bitch Workshops

Are you putting up with s**t from the people in your life? Are you tolerating intolerable behaviour? Are you fed up and frustrated and SEETHING with resentment while furiously smiling and saying that you are FINE? Do you have a face on you that would rot tomatoes, which nobody else seems to even notice?

Are you ready to channel your inner bitch and revolutionise your relationships (maybe even make everybody happy, including you?).

Peter Doherty

Peter Doherty

  Vogue Hommes International Spring Summer 2007 When I arrived at Claridge’s, Pete Doherty was already there, elegant in a black Dior Homme cape and stack-heel boots.  Elegant, but nervous. I asked him if he liked the surroundings. “Yes but I’m not sure if they like me,” he whispered. His voice was so difficult to hear that you had to lean in close to catch it. Perhaps it was deliberate, perhaps not. It worked. I asked him why he had agreed to the interview. He looked at me very carefully, as if to asses whether it was a serious question. “I like reading other people’s interpretations of me. And then running into them again…” This, I could interpret as a threat, I suggested. “Or maybe I’m just vain, and I like reading about myself in the papers”. In the News of the World that week, there had been sensational stories of Pete selling drugs and sex. “You knew he was wild, you know he was a junkie. But today we uncover the sordid secret past of rocker Pete Doherty and even his supermodel lover Kate Moss will be astounded by our revelations…”, the paper teased. So far, with his charming manners and considered approach, the truth about Pete seemed to differ from the image. “Thank God!” he laughed. “Some of your pictures are pretty hideous,” I said. “Absolutely disgraceful. Kate photographs good, though”. He mused, for a moment. I wondered how much of the hype was deliberate. The News of the World article was, he said, nothing to do with him. ‘I’m sure there are a few embellishments. I...
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