How To Make the Media Love You

How do you make a great impression on the media? I get asked this question a lot.  Whether people are about to be interviewed for radio or a podcast, for TV, for a blog or vlog, or for a magazine or newspaper, everyone wants to be successful at making a positive impact and at being talked about in a good way (both on social media and in person) because word of mouth counts for a huge amount of goodwill and can lead to great financial rewards. So how do you do it? Do you have to dress to dazzle? Do you have to tell scintillating, fall on the floor funny anecdotes? Do you have to be really well rehearsed and know your stuff inside out and backwards? Do you need to elongate your vowels and enunciate perfectly? Not necessarily! Of course, all of the above can help.  But believe it or not, the number one thing that will leave people loving you is not any of them! Let me let you in on a secret. The media are human beings, just like you!  And more than anything, as human beings, we long to be liked, noticed, respected, admired and included.  Ask any psychologist, we humans want to matter to other humans! And so the first and most important thing that you can do in a media interview is to remember the human that is interviewing you, and remember to notice, acknowledge and appreciate him or her. George Clooney is the 11th most famous man in the world.  He could afford to be off-hand with people, to be aloof or...
Is Your Child a Genius?

Is Your Child a Genius?

Is Your Child a Genius? When you want to raise your profile, it helps to think outside the box. Do you have something interesting/weird/unusual/wonderful to share with the media that might make a lovely feature for radio/telly/magazines/papers? Do you happen to have a genius child? Journalist Chrissie Russell created a lovely feature article for the Independent using the stories of a collection of parents with children of above average intelligence. The article was prompted by Channel 4 running a ‘Child Genius’ series, and as often happens, this triggered the media to want ‘real life’ versions to write about and talk to. (You will notice that this happens whenever there is a TV show about a topic, so be on the lookout for opportunities to be that ‘real life’ version yourself!) Vanessa Fox O’Loughlin was the lucky parent who got the full colour, full page photo for the piece, and being an author and business owner, it will not only boost her profile, but it will also drive traffic to her website and probably increase sales of her books. The added bonus is that Vanessa and all the other parents can share the article on social media, and the Independent will also be sharing the online version on their social media, boosting profiles all round! PS schedule a free call with...
Do the media know you exist?

Do the media know you exist?

Do the media know you exist? Loads of biz people are telling me that they would LOVE it and would probably FAINT if someone like Oprah wanted them for her magazine, or if she loved what they are doing and endorsed her.  And they say they would also scream with excitement if the New York Times or Forbes or Marie Claire or Vogue were to feature them.  Most of the people i meet say they would be thrilled if the Sunday papers profiled them, or if they got on the radio. But here’s the thing.  If you don’t buy a lottery ticket, how are you going to win the lottery? If you don’t even bother to TELL OPRAH that you exist, how is she going to want you in her magazine? YES we can use the Law of Attraction to magnetise opportunities, circumstances and events.  But for most of us, the Law of Attraction requires us to TAKE ACTION.  Of course I am talking about taking INSPIRED action, which means really getting yourself into the energy of your purpose, your mission and your message, getting yourself all fired up with the LOVE for your fellow human beings which is causing you to want to share your amazing work with the world.  But one you feel the energy, the enthusiasm, the passion for your work and for sharing it with the world, that is the time to start SHOUTING ABOUT IT!!!! That is the time to start calling, texting, tweeting, emailing, writing to people in the media and telling them what you have got to share.  If I had a...
Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
How to get yourself on the radio

How to get yourself on the radio

How to get yourself on the radio. Do you have a very cool/amazing/valuable/wonderful thing to offer the world?  Maybe it is a book that you wrote, or maybe you are a Life Coach or a garden designer or a bee-keeper or a jeweller or maybe you make cakes.  Whatever it is that you do, you probably put your heart and soul into creating it, and you more than likely LOVE it when other people get to hear about it and get to buy it and when they love it and appreciate it and tell you how much it means to them. I know that I get incredibly excited when people tell me that my work made a difference in their lives and genuinely helped them to get their work out to the world and make everyone’s life happier!  It is a total win-win situation when your clients and customers love your stuff!  But the thing is, for the customers to buy from you, they need to know that you exist, and the number one problem that most people have is getting the message out about what they do and how to find it.  One great way to let the world know about you is by going on the radio…..local radio, community radio, national and international radio and just chatting about what you have got to offer.  You would be amazed at how many people are listening to the radio right now!  According to UNESCO figures, it is 95% of people.  So you might think everyone you want to reach is on Facebook, but actually only 1.28 billion of us...
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