Opening Your Heart to Publicity

How do you FEEL about getting publicity?  Do you feel always optimistic, joyful, and certain that the response will be wonderful and fabulous? I dont!!! One thing that I have noticed about my publicity journey and that of my clients is that the results that I get and more importantly the way that I FEEL about what I am getting depends on the way that I am already feeling.  So if I am having a lousy day and the weather is gloomy and I am feeling frustrated/disappointed/overwhelmed/underwhelmed/anxious/depressed/miserable/hard done by/pissed off/sad/angry/bitter/resentful etc etc etc then the results that I get are always tinged with those feelings, I always feel like they are never enough, never good enough.  If I get results at all!  Quite often I just give up trying because I think ‘What’s the point of letting myself get rejected/disappointed?’ So what do I do? I discovered almost by accident that after I have been working with a client and focussing all of my energy and intention on helping them, I am always in a really good place myself, feeling positive, optimistic, uplifted and buzzed as well as grateful to be alive and doing this work. So I asked myself why this is, and how I can make use of it when I am feeling bad. The answer that came to me is that when I am focussed on helping someone else, my heart is OPEN!  I am in my ‘Higher Self’ state, open to possibilities and wisdom and creativity and all that good stuff! When I focus on myself and the things I want to get, quite often...

How To Make the Media Love You

How do you make a great impression on the media? I get asked this question a lot.  Whether people are about to be interviewed for radio or a podcast, for TV, for a blog or vlog, or for a magazine or newspaper, everyone wants to be successful at making a positive impact and at being talked about in a good way (both on social media and in person) because word of mouth counts for a huge amount of goodwill and can lead to great financial rewards. So how do you do it? Do you have to dress to dazzle? Do you have to tell scintillating, fall on the floor funny anecdotes? Do you have to be really well rehearsed and know your stuff inside out and backwards? Do you need to elongate your vowels and enunciate perfectly? Not necessarily! Of course, all of the above can help.  But believe it or not, the number one thing that will leave people loving you is not any of them! Let me let you in on a secret. The media are human beings, just like you!  And more than anything, as human beings, we long to be liked, noticed, respected, admired and included.  Ask any psychologist, we humans want to matter to other humans! And so the first and most important thing that you can do in a media interview is to remember the human that is interviewing you, and remember to notice, acknowledge and appreciate him or her. George Clooney is the 11th most famous man in the world.  He could afford to be off-hand with people, to be aloof or...
Is Your Child a Genius?

Is Your Child a Genius?

Is Your Child a Genius? When you want to raise your profile, it helps to think outside the box. Do you have something interesting/weird/unusual/wonderful to share with the media that might make a lovely feature for radio/telly/magazines/papers? Do you happen to have a genius child? Journalist Chrissie Russell created a lovely feature article for the Independent using the stories of a collection of parents with children of above average intelligence. The article was prompted by Channel 4 running a ‘Child Genius’ series, and as often happens, this triggered the media to want ‘real life’ versions to write about and talk to. (You will notice that this happens whenever there is a TV show about a topic, so be on the lookout for opportunities to be that ‘real life’ version yourself!) Vanessa Fox O’Loughlin was the lucky parent who got the full colour, full page photo for the piece, and being an author and business owner, it will not only boost her profile, but it will also drive traffic to her website and probably increase sales of her books. The added bonus is that Vanessa and all the other parents can share the article on social media, and the Independent will also be sharing the online version on their social media, boosting profiles all round! PS schedule a free call with...
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