The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
Get paid to write articles!

Get paid to write articles!

Get paid to write articles! Are you an expert in your field?  Are you a life coach/business coach/health practitioner/wine buff/coffee roaster/antique doll collector/movie maniac/train spotter/interior decorator/forager/eco-business/charity fundraiser/counsellor/psychologist/legal expert/financial whizz/yogi/meditator/art historian? Most of us have at least ONE area of expertise/passion/enthusiasm.  Knowledge is power!  And knowledge, especially expert and specialist knowledge has become a form of currency in our vast and expanding age of information gathering and sharing.  If YOU have a particular are that you know LOADS about and you know that there are people out there who would benefit from your knowledge, why not consider writing articles about that subject and GETTING PAID for them? It has never been easier to connect with publishers and publications globally.  Websites such as Content Central  allow you to upload your articles and sell them to publishers, thereby helping to raise your profile as an expert in your field and with the added bonus of making you money! What’s not to like?   PS schedule a FREE media strategy call with me to see if I can also help you to raise your profile! ...
Be on the Ellen Show!

Be on the Ellen Show!

Have you dreamed of being on a huge American TV show? Would that supercharge your media profile? Would it surprise you to know that shows like Ellen (and many, many other daytime TV shows globally) are constantly looking for great stories and great people to feature?  Just check their websites for details of how to contact them and what to send. P.S. Schedule a FREE media strategy call with me for more ideas on how YOU can raise your profile and let the world know about you and what you do!  http://bit.ly/VMCcall   Nominate Someone Who Should Meet Ellen! Do you know someone who is so incredible, so kind and who goes so far above and beyond anytime someone needs her/him that you want to nominate them for a trip to L.A. to meet Ellen? If you know someone who stays positive, helps others and loves Ellen, tell us about them right here!...
Do you have a good news story?

Do you have a good news story?

Do you have a good news story? We live in a world where we are bombarded with bad news all day long on all of our media channels.  But bad news is depressing!  It makes us anxious and fearful and for many of us, it can be a major downer.  Luckily there are some emerging news channels that ONLY feature positive, uplifting news! Positive News https://www.positive.news/ is a media co-op which is owned by its readers and it features amazing, heart-warming, uplifting and inspiring news stories from around the globe.  Stories about stuff like London’s first community fridge which opened in Brixton in February, and which provides a place for retailers, restaurants and individuals to share fresh food with anyone who needs it. The project is crowd funded and run by volunteers, with the aim of cutting food waste, tackling food poverty and encouraging people to share. The current issue also features stories about revolutionary new packaging made entirely from plant based materials, natural branding for fruit and veg which makes the plastic free and dissolvable soap paper, as well as a ‘vertical forest’ which is being built in Nanjing City in China which will have 1,100 trees and 2,500 cascading shrubs and will absorb 25 tons of CO2 every year. Positive News are always on the lookout for news, so if you have a good news story you can  email them?  newsdesk@positive.news.  Alternatively, if your brand is contributing towards creating a thriving society or environment, you can partner with them and be a ‘Brand of inspiration’. Another really great source of good news is Goodness TV, a Canadian...
Are you the world’s best kept secret?

Are you the world’s best kept secret?

Are you the world’s best kept secret? I LOVE clothes, I am crazy about them.  Obsessed.  When I find something I like, I wear it until it falls apart.  Literally. So I have spent the past 15 years looking for someone who can copy my favourite clothes for me when they are too worn out to wear. The other day a friend of mine happened to mention that she had got her favourite tracksuit pants copied.  The work was flawless, and the price was amazing. So she gave me the number of the woman who did it, and I tried her out and I am now having loads of stuff copied.  I am so excited!!! The moral of this story is important. I could have been having my clothes copied 15 years ago, if I had only known about this woman!  But she has a very low profile, she was one of those ‘best kept secrets’ that people boast about.  So I didn’t know she existed. Are you like that seamstress? Are you offering amazing work at a truly great price? Would the world benefit from knowing about you? Would you benefit from having more people know about you? What is stopping you from getting your work out to the world? Advertising can be expensive, and word of mouth can take 15 years.  But there is another way! Publicity is free.  Magazines, newspapers, TV and radio stations and bloggers are ALWAYS on the lookout for stuff to talk about, people to feature, new discoveries to share with the world.  Not only is publicity free, it also comes with the...
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