Do you need to look AMAZING for publicity?

Do you need to look AMAZING for publicity?

  Do you need to look amazing for publicity? People often ask me if it matters what you look like, when it comes to getting publicity for your business. Okay!   This is a biggie for a lot of people.  Many of my clients tell me that it is so big for them that it has put them off getting publicity at all!  Some of them feel very frustrated even just thinking about it! So what is the truth? Does it make any difference what you look like? The answer is not a simple one, there are many factors that you need to be aware of. Television, newspapers and magazines are all visual media, and this means that yes, people will notice what you look like and this will undoubtedly influence the way that they respond to you.  It is also true that most of the magazine and newspaper editors that I have met and worked for are strongly biased in favour of visually appealing people.  And I double checked for this blog post, they all agreed that the visual image that you present them with will often be more important than the story. But just because editors and producers tend to like people who are pretty does not mean that your customers will!  Sometimes, in fact quite often people who are too ‘groomed’ can come off as false, slick, untrustworthy or not likeable and even as dumb!  Think about it.  Perhaps you have experienced an unconscious bias in your own reactions to people who look too good?  And we all remember Susan Boyle not just because of her amazing...
Could you use your relationship to promote your business?

Could you use your relationship to promote your business?

Could you use your relationship to promote your business? Do you have a cute love story? Did you meet your partner in an unusual way? Have you had to overcome obstacles and challenges in your relationship? Is one of you much older/younger? Are you very different or very similar? Do you have unusual sexual tastes? Do you have loads of kids or no kids? Are you in a same sex relationship? Are you planning an unusual wedding? Every relationship is a story, and human beings all over the world devour relationship stories.  Remember Adam and Eve?  Romeo and Juliet?  Brad and Angelina? If you have a relationship story, you could get interviewed and featured in magazines, newspapers/TV/radio.  Most features editors are interested in a fascinating relationship story, and you can use the platform to publicise your business.  Several of my clients (including the lovely Mairead De Blaca from De Blaca jewellery) have had their relationships featured in national media and as a result they have been able to share the content on social media, thereby increasing awareness, attracting attention and followers, generating interest from other media channels and ultimately increasing sales. So why not think about using your own relationship to raise your profile? Schedule a free call with me and lets see if I can help!...
Too shy to promote yourself?  Practice promoting someone else!

Too shy to promote yourself? Practice promoting someone else!

Too shy to promote yourself?  Practice promoting someone else! Lots and lots and lots of people tell me that they are too shy to put themselves forward for publicity, maybe because they are afraid of rejection/attention/approval/criticism/being seen. I understand the problem and I work with people all of the time to gently show them how to build confidence in a safe, supportive way.  One of the really great ways that I have come across is to forget about yourself for a while and PROMOTE SOMEONE ELSE! Every single one of my shy clients tells me that they wouldn’t hesitate to promote a friend or indeed anyone else that they thought deserved to be recognised and known about.  If it is their brother/sister/niece/cousin/friend there is no hesitation.  When I ask people why they think this is, they tell me that it is because that person is really good at what they do and therefore deserves promotion. Obviously, my goal is to move people past this and to get them to feel that way about promoting themselves.  But it can be extremely useful to take advantage of this willingness to promote someone else to get them to dip their toes in the water and gain experience and knowledge of pitching an idea to the media.  Think about it.  If you tell me that your friend Rachel is making the most absolutely amazing moisturiser and that the whole world needs to know about it, that is a powerful incentive to start calling journalists/researchers/producers/editors  to get Rachel the attention that she deserves! So what I suggest is that if you feel passionately about...
Are you holding back from pitching yourself?

Are you holding back from pitching yourself?

Are you holding back from pitching yourself? The other day, I was working with two adorable, gorgeous clients who have a really cool and exciting story to share.  I had given them some homework…I had asked them to pitch some story ideas to various magazines and shows.  The ideas were great, and they were perfect for the mags that they wanted to get featured in.  So far, so good.  I fully expected them to do the homework! So when the excuses started coming out ……Oh, I’ve been too busy, not had time etc etc etc I enquired and delved a bit deeper.  I always recognise procrastination when I hear it!  People take the actions that they are excited about, even when they have other stuff that they ‘should’ be doing.  And they avoid the stuff that they are afraid of, even if there is only the washing up to do. It transpired that the girls were afraid to pitch their ideas because they weren’t sure they would know how to ‘do it right’.  They were afraid they might get it ‘wrong’ and mess up their chances. This made me think. A lot of people tell me that they feel this way.  Afraid to take a chance and reach out to a magazine or a show that they would like to be in/on.  They think that there is only one secret formula for pitching and that if they don’t know what it is, they will fail! And so I would like to let you in on a secret. The editors/producers/writers/bloggers out there are HUMAN BEINGS!  Well, most of us are!!!...
The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
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