Too shy to promote yourself?  Practice promoting someone else!

Too shy to promote yourself? Practice promoting someone else!

Too shy to promote yourself?  Practice promoting someone else! Lots and lots and lots of people tell me that they are too shy to put themselves forward for publicity, maybe because they are afraid of rejection/attention/approval/criticism/being seen. I understand the problem and I work with people all of the time to gently show them how to build confidence in a safe, supportive way.  One of the really great ways that I have come across is to forget about yourself for a while and PROMOTE SOMEONE ELSE! Every single one of my shy clients tells me that they wouldn’t hesitate to promote a friend or indeed anyone else that they thought deserved to be recognised and known about.  If it is their brother/sister/niece/cousin/friend there is no hesitation.  When I ask people why they think this is, they tell me that it is because that person is really good at what they do and therefore deserves promotion. Obviously, my goal is to move people past this and to get them to feel that way about promoting themselves.  But it can be extremely useful to take advantage of this willingness to promote someone else to get them to dip their toes in the water and gain experience and knowledge of pitching an idea to the media.  Think about it.  If you tell me that your friend Rachel is making the most absolutely amazing moisturiser and that the whole world needs to know about it, that is a powerful incentive to start calling journalists/researchers/producers/editors  to get Rachel the attention that she deserves! So what I suggest is that if you feel passionately about...
Are you holding back from pitching yourself?

Are you holding back from pitching yourself?

Are you holding back from pitching yourself? The other day, I was working with two adorable, gorgeous clients who have a really cool and exciting story to share.  I had given them some homework…I had asked them to pitch some story ideas to various magazines and shows.  The ideas were great, and they were perfect for the mags that they wanted to get featured in.  So far, so good.  I fully expected them to do the homework! So when the excuses started coming out ……Oh, I’ve been too busy, not had time etc etc etc I enquired and delved a bit deeper.  I always recognise procrastination when I hear it!  People take the actions that they are excited about, even when they have other stuff that they ‘should’ be doing.  And they avoid the stuff that they are afraid of, even if there is only the washing up to do. It transpired that the girls were afraid to pitch their ideas because they weren’t sure they would know how to ‘do it right’.  They were afraid they might get it ‘wrong’ and mess up their chances. This made me think. A lot of people tell me that they feel this way.  Afraid to take a chance and reach out to a magazine or a show that they would like to be in/on.  They think that there is only one secret formula for pitching and that if they don’t know what it is, they will fail! And so I would like to let you in on a secret. The editors/producers/writers/bloggers out there are HUMAN BEINGS!  Well, most of us are!!!...
The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases

The surprising secret to writing powerful press releases. People are ALWAYS asking me about press releases.  They want to know how to write them PROPERLY so that people will 1. Read them rather than ignore them 2. Act on them. They want published articles and they want PUBLICITY to get their biz NOTICED.   The thing is, there is one surprising secret to getting this right.  And weirdly, it has very little to do with how you write your press release!  The truth is, you could scribble your press release in biro on a brown paper bag, if you got this ingredient right and PEOPLE WOULD LOVE IT!  They would publish articles about you and you would get noticed.   So what is my secret ingredient?   Is it the right amount of words, the right font, the right clever language? Is it having great graphics and lovely high res images? Is it knowing exactly when to send it?   The answer is no!   These are not magical keys, guaranteed to get you what you want. Before I reveal what the secret magic ingredient IS, let me ask you a question.   Have you ever been asked out on a date by someone you just didn’t in a million years fancy?   If yes, read on.  Even if you can IMAGINE this scenario, read on.   So did it matter what he/she was wearing? Did it matter what car he/she was driving?  (for some of you this might have been a deal breaker!) Did it matter what he/she said? Did it make any difference what time they showed...
Get paid to write articles!

Get paid to write articles!

Get paid to write articles! Are you an expert in your field?  Are you a life coach/business coach/health practitioner/wine buff/coffee roaster/antique doll collector/movie maniac/train spotter/interior decorator/forager/eco-business/charity fundraiser/counsellor/psychologist/legal expert/financial whizz/yogi/meditator/art historian? Most of us have at least ONE area of expertise/passion/enthusiasm.  Knowledge is power!  And knowledge, especially expert and specialist knowledge has become a form of currency in our vast and expanding age of information gathering and sharing.  If YOU have a particular are that you know LOADS about and you know that there are people out there who would benefit from your knowledge, why not consider writing articles about that subject and GETTING PAID for them? It has never been easier to connect with publishers and publications globally.  Websites such as Content Central  allow you to upload your articles and sell them to publishers, thereby helping to raise your profile as an expert in your field and with the added bonus of making you money! What’s not to like?   PS schedule a FREE media strategy call with me to see if I can also help you to raise your profile! ...
Be on the Ellen Show!

Be on the Ellen Show!

Have you dreamed of being on a huge American TV show? Would that supercharge your media profile? Would it surprise you to know that shows like Ellen (and many, many other daytime TV shows globally) are constantly looking for great stories and great people to feature?  Just check their websites for details of how to contact them and what to send. P.S. Schedule a FREE media strategy call with me for more ideas on how YOU can raise your profile and let the world know about you and what you do!  http://bit.ly/VMCcall   Nominate Someone Who Should Meet Ellen! Do you know someone who is so incredible, so kind and who goes so far above and beyond anytime someone needs her/him that you want to nominate them for a trip to L.A. to meet Ellen? If you know someone who stays positive, helps others and loves Ellen, tell us about them right here!...
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