Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
How to get yourself on the radio

How to get yourself on the radio

How to get yourself on the radio. Do you have a very cool/amazing/valuable/wonderful thing to offer the world?  Maybe it is a book that you wrote, or maybe you are a Life Coach or a garden designer or a bee-keeper or a jeweller or maybe you make cakes.  Whatever it is that you do, you probably put your heart and soul into creating it, and you more than likely LOVE it when other people get to hear about it and get to buy it and when they love it and appreciate it and tell you how much it means to them. I know that I get incredibly excited when people tell me that my work made a difference in their lives and genuinely helped them to get their work out to the world and make everyone’s life happier!  It is a total win-win situation when your clients and customers love your stuff!  But the thing is, for the customers to buy from you, they need to know that you exist, and the number one problem that most people have is getting the message out about what they do and how to find it.  One great way to let the world know about you is by going on the radio…..local radio, community radio, national and international radio and just chatting about what you have got to offer.  You would be amazed at how many people are listening to the radio right now!  According to UNESCO figures, it is 95% of people.  So you might think everyone you want to reach is on Facebook, but actually only 1.28 billion of us...
Do you need to look AMAZING for publicity?

Do you need to look AMAZING for publicity?

  Do you need to look amazing for publicity? People often ask me if it matters what you look like, when it comes to getting publicity for your business. Okay!   This is a biggie for a lot of people.  Many of my clients tell me that it is so big for them that it has put them off getting publicity at all!  Some of them feel very frustrated even just thinking about it! So what is the truth? Does it make any difference what you look like? The answer is not a simple one, there are many factors that you need to be aware of. Television, newspapers and magazines are all visual media, and this means that yes, people will notice what you look like and this will undoubtedly influence the way that they respond to you.  It is also true that most of the magazine and newspaper editors that I have met and worked for are strongly biased in favour of visually appealing people.  And I double checked for this blog post, they all agreed that the visual image that you present them with will often be more important than the story. But just because editors and producers tend to like people who are pretty does not mean that your customers will!  Sometimes, in fact quite often people who are too ‘groomed’ can come off as false, slick, untrustworthy or not likeable and even as dumb!  Think about it.  Perhaps you have experienced an unconscious bias in your own reactions to people who look too good?  And we all remember Susan Boyle not just because of her amazing...
Could you use your relationship to promote your business?

Could you use your relationship to promote your business?

Could you use your relationship to promote your business? Do you have a cute love story? Did you meet your partner in an unusual way? Have you had to overcome obstacles and challenges in your relationship? Is one of you much older/younger? Are you very different or very similar? Do you have unusual sexual tastes? Do you have loads of kids or no kids? Are you in a same sex relationship? Are you planning an unusual wedding? Every relationship is a story, and human beings all over the world devour relationship stories.  Remember Adam and Eve?  Romeo and Juliet?  Brad and Angelina? If you have a relationship story, you could get interviewed and featured in magazines, newspapers/TV/radio.  Most features editors are interested in a fascinating relationship story, and you can use the platform to publicise your business.  Several of my clients (including the lovely Mairead De Blaca from De Blaca jewellery) have had their relationships featured in national media and as a result they have been able to share the content on social media, thereby increasing awareness, attracting attention and followers, generating interest from other media channels and ultimately increasing sales. So why not think about using your own relationship to raise your profile? Schedule a free call with me and lets see if I can help!...
Too shy to promote yourself?  Practice promoting someone else!

Too shy to promote yourself? Practice promoting someone else!

Too shy to promote yourself?  Practice promoting someone else! Lots and lots and lots of people tell me that they are too shy to put themselves forward for publicity, maybe because they are afraid of rejection/attention/approval/criticism/being seen. I understand the problem and I work with people all of the time to gently show them how to build confidence in a safe, supportive way.  One of the really great ways that I have come across is to forget about yourself for a while and PROMOTE SOMEONE ELSE! Every single one of my shy clients tells me that they wouldn’t hesitate to promote a friend or indeed anyone else that they thought deserved to be recognised and known about.  If it is their brother/sister/niece/cousin/friend there is no hesitation.  When I ask people why they think this is, they tell me that it is because that person is really good at what they do and therefore deserves promotion. Obviously, my goal is to move people past this and to get them to feel that way about promoting themselves.  But it can be extremely useful to take advantage of this willingness to promote someone else to get them to dip their toes in the water and gain experience and knowledge of pitching an idea to the media.  Think about it.  If you tell me that your friend Rachel is making the most absolutely amazing moisturiser and that the whole world needs to know about it, that is a powerful incentive to start calling journalists/researchers/producers/editors  to get Rachel the attention that she deserves! So what I suggest is that if you feel passionately about...
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