The 5 B’s of being a media darling

The 5 B’s of being a media darling

The 5’B’s of being a media darling Does such a thing as a ‘media darling’ really exist? If so, what is it?  And what use is it? If you have something to promote/market sell the hell out of, then read on!!! It doesn’t matter whether what you are offering is bean to bar chocolate, cool coffee, a dating agency, a life coaching service, a bakery, a plumbers or a woolly jumper knitters, everyone needs customers.  And everyone needs an easy, effective and affordable way to reach as many genuine customers as possible, so that we can sell  our chocolate/jumpers/plumbing/coffee. Agreed? Using the media (by this I mean newspapers, magazines, television and radio shows and online publications/blogs) is not only a great way to reach millions of people, it means doing so with the added bonus of ‘social proof’ and a seal of approval fro an established brand, as well as giving you content to share on social media which attracts, intrigues and inspires your customers! If your customers love Vogue and Vogue loves you, they will be far more interested in you than in somebody that does not have the Vogue seal of approval.  Likewise if your customers love ‘Vice’ or ‘Horse and Hound’ or ‘Motorhome Monthly’…. Before you freak out, I am not talking about paid advertising, I am talking about getting yourself FEATURED for free by becoming the CONTENT that newspaper and magazine editors NEED to create their product, and that TV and radio producers require in order to function. Being a media darling is a WIN WIN for everyone involved!  If I write about you in...
Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention? You may be worried that if you start to get media exposure and attention, you might end up with more than you want and more than you need! It is true that if you become well known, people will be interested in you, and if people are interested in you, the media will be interested in you.  And while you may only want attention when you are selling your products or services or when you are launching something and you want customers to know about it, it is possible that if you become a very public figure, the media might give you attention when something bad happens in your life, when you get caught having an affair, when you have a nasty accident, or even worse, when somebody you love dies and you are bereaved. Many famous people have experienced this.  Princess Diana was perhaps the most well known example of a person who attracted media attention 24/7 no matter what was happening in her life, and much of the media attention that she got was intrusive and disturbing.  When she was killed, her children also had to deal with being photographed at a time when they were mourning her and not in the mood.  My partner recently lost his mother in a tragic accident, and he was photographed looking grief stricken and in shock, which is not how anyone likes to see themselves on the cover of a newspaper!  And when you are provoked, and you become angry, you may be inclined to retaliate, which will only make for a better...
Should you get naked?

Should you get naked?

Should you get naked? We all know that nudity and sex sell newspapers!  They also sell magazines, blog posts, car tyres and pretty much anything else that you can think of.  Ok, so not everybody is brave enough (crazy enough?) to strip off in order to promote a product, but if this is something that you are willing to consider, it can be a great way to grab the attention of the media and get your product or service noticed. When people ask me if this is something that they should do, I ask them three questions. Is it appropriate? Will it actually benefit your product and generate sales?  If you are selling a nude calendar like the Irish Farmers it is definitely appropriate!  If you are selling beauty/skincare products, it can also be a huge advantage to pose naked and show off how great your bod is. Think Roz Purcell.  If you are selling health foods.  Think the Happy Pear Twins. Are you comfortable doing it? You are the one who will have to live with your choice. Ultimately nobody else can decide this for you, but if you are worried about what other people will think, you may wish to ask yourself whose life are you living?  And I will let you in on a secret.  I posed naked for the cover of the Sunday Independent and I am still alive!!! How can you make it fun? You don’t have to be completely naked to get attention, you can be partially (strategically) covered, and you can have a lot of fun choosing which props you use. Many...
Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product? Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist? If you have ever been a feature writer or a radio or television producer, you will know that we are ALWAYS looking for ideas for stuff to write about, talk about and feature. The ideas can come from anywhere.   I have interviewed a cobbler, a honey producer, a coffee roaster, a chocolatier, jewellery designers, fashion designers, cake makers, hatters, writers, painters, hoteliers, you name it!   Last week I featured a lady who sells socks made from possum wool, and as a result she got a photo and article in Ireland’s biggest selling Sunday paper, the Sunday Independent.  If she had bought an ad this size it would have cost around 50,000 euro!   So if you have a wonderful product (or service) that you want the world to know about, please contact me (and all the other journalists/researchers) and let us know what you have got!!!   If you are keen to get the word out about you and what you do, but you are unsure where to start, you can schedule a FREE Media Strategy Call with me to get you on track for 2017.  The world deserves to know about what you have got to offer!   Click here to book your free media strategy call: ...
Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’? Have you spent years and years and an absolute fortune on trainings/courses/advanced trainings/workshops/diplomas/programmes only to STILL feel that you are not quite ready to go out into the world and offer people a chance to try/buy your skills?  Do you think that you might be ready one day in the future when you have completed a few more programmes and trainings? If you answered yes to these questions, you may be suffering from ‘Imposter Syndrome’! You would not be alone. Many of the most world’s most talented and famous artists/writers/painters/actors/musicians/academics/scientists/leaders have struggled with this problem. Academy Award winner Jodie Foster told 60 Minutes she feared she’s have to give her Oscar back after winning best actor for The Accused. “I thought it was a fluke,” she said in the interview. “[It was] the same way when I walked on the campus at Yale. I thought everybody would find out, and they’d take the Oscar back. They’d come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Academy award winning actor Kate Winslet says fame doesn’t give you confidence. “Sometimes I wake up in the morning before going off to a shoot, and I think, I can’t do this. I’m a fraud,” she told author Susan Pinker. Chuck Lorre, writer and creator of hits such as Two and Half Men and The Big Bang Theory told National Public Radio that he needs to “go and hide”. “When you go and watch a rehearsal of something you’ve written and it stinks, the natural...
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