Should you get naked?

Should you get naked?

Should you get naked? We all know that nudity and sex sell newspapers!  They also sell magazines, blog posts, car tyres and pretty much anything else that you can think of.  Ok, so not everybody is brave enough (crazy enough?) to strip off in order to promote a product, but if this is something that you are willing to consider, it can be a great way to grab the attention of the media and get your product or service noticed. When people ask me if this is something that they should do, I ask them three questions. Is it appropriate? Will it actually benefit your product and generate sales?  If you are selling a nude calendar like the Irish Farmers it is definitely appropriate!  If you are selling beauty/skincare products, it can also be a huge advantage to pose naked and show off how great your bod is. Think Roz Purcell.  If you are selling health foods.  Think the Happy Pear Twins. Are you comfortable doing it? You are the one who will have to live with your choice. Ultimately nobody else can decide this for you, but if you are worried about what other people will think, you may wish to ask yourself whose life are you living?  And I will let you in on a secret.  I posed naked for the cover of the Sunday Independent and I am still alive!!! How can you make it fun? You don’t have to be completely naked to get attention, you can be partially (strategically) covered, and you can have a lot of fun choosing which props you use. Many...
Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product? Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist? If you have ever been a feature writer or a radio or television producer, you will know that we are ALWAYS looking for ideas for stuff to write about, talk about and feature. The ideas can come from anywhere.   I have interviewed a cobbler, a honey producer, a coffee roaster, a chocolatier, jewellery designers, fashion designers, cake makers, hatters, writers, painters, hoteliers, you name it!   Last week I featured a lady who sells socks made from possum wool, and as a result she got a photo and article in Ireland’s biggest selling Sunday paper, the Sunday Independent.  If she had bought an ad this size it would have cost around 50,000 euro!   So if you have a wonderful product (or service) that you want the world to know about, please contact me (and all the other journalists/researchers) and let us know what you have got!!!   If you are keen to get the word out about you and what you do, but you are unsure where to start, you can schedule a FREE Media Strategy Call with me to get you on track for 2017.  The world deserves to know about what you have got to offer!   Click here to book your free media strategy call: ...
Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’?

Do you have ‘Imposter Syndrome’? Have you spent years and years and an absolute fortune on trainings/courses/advanced trainings/workshops/diplomas/programmes only to STILL feel that you are not quite ready to go out into the world and offer people a chance to try/buy your skills?  Do you think that you might be ready one day in the future when you have completed a few more programmes and trainings? If you answered yes to these questions, you may be suffering from ‘Imposter Syndrome’! You would not be alone. Many of the most world’s most talented and famous artists/writers/painters/actors/musicians/academics/scientists/leaders have struggled with this problem. Academy Award winner Jodie Foster told 60 Minutes she feared she’s have to give her Oscar back after winning best actor for The Accused. “I thought it was a fluke,” she said in the interview. “[It was] the same way when I walked on the campus at Yale. I thought everybody would find out, and they’d take the Oscar back. They’d come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Academy award winning actor Kate Winslet says fame doesn’t give you confidence. “Sometimes I wake up in the morning before going off to a shoot, and I think, I can’t do this. I’m a fraud,” she told author Susan Pinker. Chuck Lorre, writer and creator of hits such as Two and Half Men and The Big Bang Theory told National Public Radio that he needs to “go and hide”. “When you go and watch a rehearsal of something you’ve written and it stinks, the natural...
Do you PROCRASTINATE about promoting yourself?

Do you PROCRASTINATE about promoting yourself?

Do you PROCRASTINATE about promoting yourself? Do you hesitate to let people know about your business? Are you waiting to be ‘ready’ to put yourself out there? Are you secretly afraid of what might happen if you got clients/sales? For many, many years I was like that!  I was afraid that people would criticise me and my work, afraid that people would say I was rubbish and that I didn’t know what I was talking about, afraid that people would say I was ripping people off, afraid that people would hate me and be angry with me!  I was like this about teaching yoga, giving workshops, doing angel channelling for people and media coaching.  I know what it feels like! What was the result of my feeling this way? I hardly ever promoted my work. I only wanted close friends to come, no strangers! I was inconsistent about working. I made sure that my website had no sales message whatsoever, no call to action and no way to pay me! I regularly turned down clients. I hoped that hardly anyone would come to my workshops. Where did that get me? I was frustrated and broke and unfulfilled and envious of people who were successful in their businesses. So what happened? The change started with a decision. I decided that I wanted something different. I decided that I wanted to be successful. In order to do this, I needed to find out what was getting in my way. I didn’t know what I could do to fix the situation, so I worked with a coach to identify what my limiting...
Are you 100% CONFIDENT about promoting yourself?

Are you 100% CONFIDENT about promoting yourself?

Are you 100% CONFIDENT about promoting yourself? Sometimes we can be a bit wishy washy/wibbly wobbly about telling the world how great the stuff is that we are promoting?  Maybe this is because we are unsure of ourselves, or not quite convinced that we are good enough or that our stuff is good enough.    Maybe we have IMPOSTER SYNDROME, and we worry that if anyone looks too closely, they will see that we are rubbish!!!!!   If you go out in the world to promote your business, and you are unsure whether it is any good, if you secretly think it might not be good enough, you send out a very confusing message.   People sense your hesitancy and it makes it more difficult for them to decide to buy from you!  You don’t fully trust yourself, so why would they trust you?   I created my ‘Promoting  Your Stuff with Heart and Soul’ workshop so that we can pull out all those gremlins that are getting in your way, all the doubts, fears and limiting beliefs.    Once we know what they are we can dismantle and transform them into positive, clear, supportive and uplifting beliefs, beliefs that radiate confidence and purpose and certainty and let the world know that you mean business and that you are exactly what they need and want in their lives!   With this certainty and clarity, you can instil confidence in potential customers, they sense that you believe in what you are selling, and you transmit this confidence to them.   As well as working consciously with the old beliefs, we...
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