Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
Channelling Your Inner Bitch Workshops

Channelling Your Inner Bitch Workshops

Are you putting up with s**t from the people in your life? Are you tolerating intolerable behaviour? Are you fed up and frustrated and SEETHING with resentment while furiously smiling and saying that you are FINE? Do you have a face on you that would rot tomatoes, which nobody else seems to even notice?

Are you ready to channel your inner bitch and revolutionise your relationships (maybe even make everybody happy, including you?).

Peter Doherty

Peter Doherty

  Vogue Hommes International Spring Summer 2007 When I arrived at Claridge’s, Pete Doherty was already there, elegant in a black Dior Homme cape and stack-heel boots.  Elegant, but nervous. I asked him if he liked the surroundings. “Yes but I’m not sure if they like me,” he whispered. His voice was so difficult to hear that you had to lean in close to catch it. Perhaps it was deliberate, perhaps not. It worked. I asked him why he had agreed to the interview. He looked at me very carefully, as if to asses whether it was a serious question. “I like reading other people’s interpretations of me. And then running into them again…” This, I could interpret as a threat, I suggested. “Or maybe I’m just vain, and I like reading about myself in the papers”. In the News of the World that week, there had been sensational stories of Pete selling drugs and sex. “You knew he was wild, you know he was a junkie. But today we uncover the sordid secret past of rocker Pete Doherty and even his supermodel lover Kate Moss will be astounded by our revelations…”, the paper teased. So far, with his charming manners and considered approach, the truth about Pete seemed to differ from the image. “Thank God!” he laughed. “Some of your pictures are pretty hideous,” I said. “Absolutely disgraceful. Kate photographs good, though”. He mused, for a moment. I wondered how much of the hype was deliberate. The News of the World article was, he said, nothing to do with him. ‘I’m sure there are a few embellishments. I...

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