How To Make the Media Love You

How do you make a great impression on the media? I get asked this question a lot.  Whether people are about to be interviewed for radio or a podcast, for TV, for a blog or vlog, or for a magazine or newspaper, everyone wants to be successful at making a positive impact and at being talked about in a good way (both on social media and in person) because word of mouth counts for a huge amount of goodwill and can lead to great financial rewards. So how do you do it? Do you have to dress to dazzle? Do you have to tell scintillating, fall on the floor funny anecdotes? Do you have to be really well rehearsed and know your stuff inside out and backwards? Do you need to elongate your vowels and enunciate perfectly? Not necessarily! Of course, all of the above can help.  But believe it or not, the number one thing that will leave people loving you is not any of them! Let me let you in on a secret. The media are human beings, just like you!  And more than anything, as human beings, we long to be liked, noticed, respected, admired and included.  Ask any psychologist, we humans want to matter to other humans! And so the first and most important thing that you can do in a media interview is to remember the human that is interviewing you, and remember to notice, acknowledge and appreciate him or her. George Clooney is the 11th most famous man in the world.  He could afford to be off-hand with people, to be aloof or...
Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
Do you need to look AMAZING for publicity?

Do you need to look AMAZING for publicity?

  Do you need to look amazing for publicity? People often ask me if it matters what you look like, when it comes to getting publicity for your business. Okay!   This is a biggie for a lot of people.  Many of my clients tell me that it is so big for them that it has put them off getting publicity at all!  Some of them feel very frustrated even just thinking about it! So what is the truth? Does it make any difference what you look like? The answer is not a simple one, there are many factors that you need to be aware of. Television, newspapers and magazines are all visual media, and this means that yes, people will notice what you look like and this will undoubtedly influence the way that they respond to you.  It is also true that most of the magazine and newspaper editors that I have met and worked for are strongly biased in favour of visually appealing people.  And I double checked for this blog post, they all agreed that the visual image that you present them with will often be more important than the story. But just because editors and producers tend to like people who are pretty does not mean that your customers will!  Sometimes, in fact quite often people who are too ‘groomed’ can come off as false, slick, untrustworthy or not likeable and even as dumb!  Think about it.  Perhaps you have experienced an unconscious bias in your own reactions to people who look too good?  And we all remember Susan Boyle not just because of her amazing...
Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention? You may be worried that if you start to get media exposure and attention, you might end up with more than you want and more than you need! It is true that if you become well known, people will be interested in you, and if people are interested in you, the media will be interested in you.  And while you may only want attention when you are selling your products or services or when you are launching something and you want customers to know about it, it is possible that if you become a very public figure, the media might give you attention when something bad happens in your life, when you get caught having an affair, when you have a nasty accident, or even worse, when somebody you love dies and you are bereaved. Many famous people have experienced this.  Princess Diana was perhaps the most well known example of a person who attracted media attention 24/7 no matter what was happening in her life, and much of the media attention that she got was intrusive and disturbing.  When she was killed, her children also had to deal with being photographed at a time when they were mourning her and not in the mood.  My partner recently lost his mother in a tragic accident, and he was photographed looking grief stricken and in shock, which is not how anyone likes to see themselves on the cover of a newspaper!  And when you are provoked, and you become angry, you may be inclined to retaliate, which will only make for a better...
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