Preparing for a Radio Interview

Preparing for a Radio Interview

Preparing for a Radio Interview How do you prepare for a radio interview? Lots of my clients have been getting themselves interviewed on the radio and of course that is a really great buzz and a very effective way to let the world know what you are doing and what you have to offer.  But I do notice that it is a common thing to get so carried away by the fun and excitement that it is easy to forget to PREPARE for the interviews, so that you can really reach people and create actual business as a result!  I know from experience how easy it can be to just let the interviewer take over and to just sit back and answer the questions, without any thoughts about guiding the process to the stuff you really want to talk about.  It has happened to me many, many times!  Maybe it is because I am a bit of a people pleaser!  So how can you prepare for a radio interview and still ensure that the interviewer gets what they want? 1.Set a clear intention for the outcome.  What do you want from doing the interview?  Do you want people to learn about your business and how it might be helpful for them?  Maybe you are selling handmade soap and you know that your soap is the best in the world and if only the world knew about it, they would all want to buy it?  Imagine the feeling that you will have when millions of people are buying your soap and using it and LOVING it and emailing you and...
Do you need to look AMAZING for publicity?

Do you need to look AMAZING for publicity?

  Do you need to look amazing for publicity? People often ask me if it matters what you look like, when it comes to getting publicity for your business. Okay!   This is a biggie for a lot of people.  Many of my clients tell me that it is so big for them that it has put them off getting publicity at all!  Some of them feel very frustrated even just thinking about it! So what is the truth? Does it make any difference what you look like? The answer is not a simple one, there are many factors that you need to be aware of. Television, newspapers and magazines are all visual media, and this means that yes, people will notice what you look like and this will undoubtedly influence the way that they respond to you.  It is also true that most of the magazine and newspaper editors that I have met and worked for are strongly biased in favour of visually appealing people.  And I double checked for this blog post, they all agreed that the visual image that you present them with will often be more important than the story. But just because editors and producers tend to like people who are pretty does not mean that your customers will!  Sometimes, in fact quite often people who are too ‘groomed’ can come off as false, slick, untrustworthy or not likeable and even as dumb!  Think about it.  Perhaps you have experienced an unconscious bias in your own reactions to people who look too good?  And we all remember Susan Boyle not just because of her amazing...
Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention?

Can you have TOO MUCH media attention? You may be worried that if you start to get media exposure and attention, you might end up with more than you want and more than you need! It is true that if you become well known, people will be interested in you, and if people are interested in you, the media will be interested in you.  And while you may only want attention when you are selling your products or services or when you are launching something and you want customers to know about it, it is possible that if you become a very public figure, the media might give you attention when something bad happens in your life, when you get caught having an affair, when you have a nasty accident, or even worse, when somebody you love dies and you are bereaved. Many famous people have experienced this.  Princess Diana was perhaps the most well known example of a person who attracted media attention 24/7 no matter what was happening in her life, and much of the media attention that she got was intrusive and disturbing.  When she was killed, her children also had to deal with being photographed at a time when they were mourning her and not in the mood.  My partner recently lost his mother in a tragic accident, and he was photographed looking grief stricken and in shock, which is not how anyone likes to see themselves on the cover of a newspaper!  And when you are provoked, and you become angry, you may be inclined to retaliate, which will only make for a better...
Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product? Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist? If you have ever been a feature writer or a radio or television producer, you will know that we are ALWAYS looking for ideas for stuff to write about, talk about and feature. The ideas can come from anywhere.   I have interviewed a cobbler, a honey producer, a coffee roaster, a chocolatier, jewellery designers, fashion designers, cake makers, hatters, writers, painters, hoteliers, you name it!   Last week I featured a lady who sells socks made from possum wool, and as a result she got a photo and article in Ireland’s biggest selling Sunday paper, the Sunday Independent.  If she had bought an ad this size it would have cost around 50,000 euro!   So if you have a wonderful product (or service) that you want the world to know about, please contact me (and all the other journalists/researchers) and let us know what you have got!!!   If you are keen to get the word out about you and what you do, but you are unsure where to start, you can schedule a FREE Media Strategy Call with me to get you on track for 2017.  The world deserves to know about what you have got to offer!   Click here to book your free media strategy call: ...
Can you be TOO prepared for a media interview?

Can you be TOO prepared for a media interview?

Can you be TOO prepared for a media interview? One of the pitfalls that people fall into when preparing for media interviews (radio/telly/blogs/newspapers/magazines) is, believe it or not being TOO prepared!!! By this I mean having a rehearsed spiel that you have gone over and over and over, that you know off by heart and that you basically RECITE at the media whenever you get a chance. Politicians are ESPECIALLY good at this. But all kinds of people do it. You may have been around the circuit many, many times with the same story. Perhaps you have written a book, and you have talked about your book so much that you have developed a standard ‘story’ that you tell about it. Celebrities are often guilty of this. Bob Geldof is one of my all-time favourite people, but he definitely did it when I interviewed him for Vogue….I turned on the tape recorder and he started his speech, and barely stopped to draw breath.  When I read some other interviews that he had done on the same topic (Africa) I noticed that he was telling everyone the same stuff. Paolo Coelho also did it, when I interviewed him (I was disappointed!) The other day, I interviewed another well known writer (who shall remain nameless for now) and I felt that he was trying to do the same thing, just trying to tell me the prepared speech, telling me everything that was in the book.  When this happens, I work very hard at throwing in some questions that would surprise the person and force them to give me something new, something...
Have you had a VERY exciting sex life?

Have you had a VERY exciting sex life?

Have you had a VERY exciting sex life?  Have you had lots and lots of lovers? An open relationship?  Some interesting sexual quirks?  Do you look sensational in rubber? Jane Fonda is exceptional in all kinds of ways, her life so far has been action-packed and utterly riveting. At the age of 78, she claims that her life is only JUST BEGINNING and she has found love and success for the umpteenth time.   Because of this, Jane was on the cover of the Sunday Times Style magazine, posing in some sexy sequinned trousers and cool, pointy toed kitten heels, while inside the mag there was an 8 PAGE spread.  If you calculate what that publicity would cost to buy, you are talking hundreds of thousands of £s $s Euros, but you cant actually BUY that kind of publicity, because while most of us look at the pictures in the ads, we don’t give the information any credibility because we KNOW it is an ad.  When we read a feature, we identify with the human beings in the story, and we develop an emotional bond with them.  In the case of Jane Fonda, we may have been devotees of the Jane Fonda Workout (me) or we may have loved ‘Barbarella’ (me too) or we may have also married many times and always chosen men who liked to sleep with lots of other women (luckily not me!) However it is that we identify with Jane, we get more interested in whatever she is selling just because we somehow feel that we know her.  And that creates amazing brand loyalty, which...
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