Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product? Would it interest a journalist?

Do you have a really cool/gorgeous/unusual product?  Would it interest a journalist? If you have ever been a feature writer or a radio or television producer, you will know that we are ALWAYS looking for ideas for stuff to write about, talk about and feature. The ideas can come from anywhere.   I have interviewed a cobbler, a honey producer, a coffee roaster, a chocolatier, jewellery designers, fashion designers, cake makers, hatters, writers, painters, hoteliers, you name it!   Last week I featured a lady who sells socks made from possum wool, and as a result she got a photo and article in Ireland’s biggest selling Sunday paper, the Sunday Independent.  If she had bought an ad this size it would have cost around 50,000 euro!   So if you have a wonderful product (or service) that you want the world to know about, please contact me (and all the other journalists/researchers) and let us know what you have got!!!   If you are keen to get the word out about you and what you do, but you are unsure where to start, you can schedule a FREE Media Strategy Call with me to get you on track for 2017.  The world deserves to know about what you have got to offer!   Click here to book your free media strategy call: ...
Can you be TOO prepared for a media interview?

Can you be TOO prepared for a media interview?

Can you be TOO prepared for a media interview? One of the pitfalls that people fall into when preparing for media interviews (radio/telly/blogs/newspapers/magazines) is, believe it or not being TOO prepared!!! By this I mean having a rehearsed spiel that you have gone over and over and over, that you know off by heart and that you basically RECITE at the media whenever you get a chance. Politicians are ESPECIALLY good at this. But all kinds of people do it. You may have been around the circuit many, many times with the same story. Perhaps you have written a book, and you have talked about your book so much that you have developed a standard ‘story’ that you tell about it. Celebrities are often guilty of this. Bob Geldof is one of my all-time favourite people, but he definitely did it when I interviewed him for Vogue….I turned on the tape recorder and he started his speech, and barely stopped to draw breath.  When I read some other interviews that he had done on the same topic (Africa) I noticed that he was telling everyone the same stuff. Paolo Coelho also did it, when I interviewed him (I was disappointed!) The other day, I interviewed another well known writer (who shall remain nameless for now) and I felt that he was trying to do the same thing, just trying to tell me the prepared speech, telling me everything that was in the book.  When this happens, I work very hard at throwing in some questions that would surprise the person and force them to give me something new, something...
Have you had a VERY exciting sex life?

Have you had a VERY exciting sex life?

Have you had a VERY exciting sex life?  Have you had lots and lots of lovers? An open relationship?  Some interesting sexual quirks?  Do you look sensational in rubber? Jane Fonda is exceptional in all kinds of ways, her life so far has been action-packed and utterly riveting. At the age of 78, she claims that her life is only JUST BEGINNING and she has found love and success for the umpteenth time.   Because of this, Jane was on the cover of the Sunday Times Style magazine, posing in some sexy sequinned trousers and cool, pointy toed kitten heels, while inside the mag there was an 8 PAGE spread.  If you calculate what that publicity would cost to buy, you are talking hundreds of thousands of £s $s Euros, but you cant actually BUY that kind of publicity, because while most of us look at the pictures in the ads, we don’t give the information any credibility because we KNOW it is an ad.  When we read a feature, we identify with the human beings in the story, and we develop an emotional bond with them.  In the case of Jane Fonda, we may have been devotees of the Jane Fonda Workout (me) or we may have loved ‘Barbarella’ (me too) or we may have also married many times and always chosen men who liked to sleep with lots of other women (luckily not me!) However it is that we identify with Jane, we get more interested in whatever she is selling just because we somehow feel that we know her.  And that creates amazing brand loyalty, which...
Inspiring others with your story

Inspiring others with your story

Inspiring others with your story One of the main reasons that human beings love stories is because they can help us to learn useful strategies for dealing with life’s many ups and downs and rocky patches.  When we are struggling with grief, or loss or money worries or health challenges or any of the many, many things that we struggle with……even just that thing of wondering if other people will think we are ugly or not good enough……we read stories about people who have MUCH bigger problems and challenges than we have, people who get through those challenges and tell us ‘Hey, I got through it and you can too!”.  These people’s stories are often featured in the media, and they can really lift our spirits when we are feeling a bit sorry for ourselves. One absolutely AMAZING and totally awe-inspiring story that I recently read was about a teenage girl from Syria called Nujeen Mustafa.  Nujeen is a refugee (she absolutely detests the word refugee, more than any other word in the English language, she says it means a second class citizen, someone that everyone wishes would go away).  She made the journey from war-torn Aleppo in her wheelchair on a rubber dinghy to the Greek island of Lesbos, and is now waiting for asylum in Germany. To help her with the sheer terror of the journey, she practiced breathing exercises that she learned from watching ‘Brain Games’ on National Geographic, which showed how feelings of fear and panic are controlled by the brain.  She breathed deeply and told herself over and over that she was strong. This amazing...
Should you shag a celebrity?

Should you shag a celebrity?

Is it a good idea to shag a celebrity, if you want to increase your profile in the media? The short answer is that there are two answers. The first is yes, it can really work wonders for your profile.  The power and influence of celebrity is such that anyone who gets into any kind of relationship with a famous person can become famous by association.  I should know! I have become well known as a result of having a famous partner (Shane Mac Gowan) and this has resulted in all kinds of global media exposure, including countless television documentaries, newspaper, radio, magazine and even prime time news interviews, and my personal favourite, a pop video directed by and starring Johnny Depp where I get to play his girlfriend and beat him up with my handbag. That Woman’s Got Me Drinking video. My profile has been raised enormously by this association. And we can all think of many, many other people who we might never have heard of, had they not been in relationships with famous people, however short or scandalous the relationships have been.  Think Monica Lewinsky, Rebecca Loos, Jesus Luz, Carlos Leon (Madonna) Soon Yi Previn (Woody Allen). Even people who are already relatively well known in their fields can go stratospheric when they hook up with someone who is already stratospheric.  We might never have heard of Amber Heard, had it not been for Johnny Depp, likewise Amal Alamuddin (now Clooney) John Mayer and Justin Theroux, Romain Dauriac (Scarlett Johansson). So the answer is yes. But there is another answer. You can get a lot of...
Did something strange ever happen to you?

Did something strange ever happen to you?

People are fascinated by experiences that are out of the ordinary.  Maybe because we all want to know how WE would respond to anything weird that life might throw at us, we want to read about other people’s experiences to give us some clues! Jeanna Giese was 15 years old when she was bitten by a rabid bat whilst attending Sunday mass at her local church in Wisconsin.  Three weeks later she was hospitalised, semi-delirious, vomiting and unable to stand properly. Her parents were told that she had only hours to live.  Nobody had ever survived rabies, but Jeanna was fortunate enough to have a far thinking physician who tried an experimental cure.  She was put into a coma, and given ketamine and she became the first person ever to survive rabies.  She is now an ambassador for the Global Alliance for Rabies Control.  She wrote about her experience for the ‘Experience’ page of the Guardian. You may not have had rabies, but you may have had another strange, weird, wonderful, or unusual experience that you could share with the media?  You can incorporate the story of your business into the story!  (photo by Sarah Stathas for The Guardian)   PS Schedule a FREE 30 minute Media Strategy Call with me to see how YOU can become media magnificent!...
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