Inspiring others with your story

Inspiring others with your story

Inspiring others with your story One of the main reasons that human beings love stories is because they can help us to learn useful strategies for dealing with life’s many ups and downs and rocky patches.  When we are struggling with grief, or loss or money worries or health challenges or any of the many, many things that we struggle with……even just that thing of wondering if other people will think we are ugly or not good enough……we read stories about people who have MUCH bigger problems and challenges than we have, people who get through those challenges and tell us ‘Hey, I got through it and you can too!”.  These people’s stories are often featured in the media, and they can really lift our spirits when we are feeling a bit sorry for ourselves. One absolutely AMAZING and totally awe-inspiring story that I recently read was about a teenage girl from Syria called Nujeen Mustafa.  Nujeen is a refugee (she absolutely detests the word refugee, more than any other word in the English language, she says it means a second class citizen, someone that everyone wishes would go away).  She made the journey from war-torn Aleppo in her wheelchair on a rubber dinghy to the Greek island of Lesbos, and is now waiting for asylum in Germany. To help her with the sheer terror of the journey, she practiced breathing exercises that she learned from watching ‘Brain Games’ on National Geographic, which showed how feelings of fear and panic are controlled by the brain.  She breathed deeply and told herself over and over that she was strong. This amazing...
Should you shag a celebrity?

Should you shag a celebrity?

Is it a good idea to shag a celebrity, if you want to increase your profile in the media? The short answer is that there are two answers. The first is yes, it can really work wonders for your profile.  The power and influence of celebrity is such that anyone who gets into any kind of relationship with a famous person can become famous by association.  I should know! I have become well known as a result of having a famous partner (Shane Mac Gowan) and this has resulted in all kinds of global media exposure, including countless television documentaries, newspaper, radio, magazine and even prime time news interviews, and my personal favourite, a pop video directed by and starring Johnny Depp where I get to play his girlfriend and beat him up with my handbag. That Woman’s Got Me Drinking video. My profile has been raised enormously by this association. And we can all think of many, many other people who we might never have heard of, had they not been in relationships with famous people, however short or scandalous the relationships have been.  Think Monica Lewinsky, Rebecca Loos, Jesus Luz, Carlos Leon (Madonna) Soon Yi Previn (Woody Allen). Even people who are already relatively well known in their fields can go stratospheric when they hook up with someone who is already stratospheric.  We might never have heard of Amber Heard, had it not been for Johnny Depp, likewise Amal Alamuddin (now Clooney) John Mayer and Justin Theroux, Romain Dauriac (Scarlett Johansson). So the answer is yes. But there is another answer. You can get a lot of...
Did something strange ever happen to you?

Did something strange ever happen to you?

People are fascinated by experiences that are out of the ordinary.  Maybe because we all want to know how WE would respond to anything weird that life might throw at us, we want to read about other people’s experiences to give us some clues! Jeanna Giese was 15 years old when she was bitten by a rabid bat whilst attending Sunday mass at her local church in Wisconsin.  Three weeks later she was hospitalised, semi-delirious, vomiting and unable to stand properly. Her parents were told that she had only hours to live.  Nobody had ever survived rabies, but Jeanna was fortunate enough to have a far thinking physician who tried an experimental cure.  She was put into a coma, and given ketamine and she became the first person ever to survive rabies.  She is now an ambassador for the Global Alliance for Rabies Control.  She wrote about her experience for the ‘Experience’ page of the Guardian. You may not have had rabies, but you may have had another strange, weird, wonderful, or unusual experience that you could share with the media?  You can incorporate the story of your business into the story!  (photo by Sarah Stathas for The Guardian)   PS Schedule a FREE 30 minute Media Strategy Call with me to see how YOU can become media magnificent!...
Should you get tipsy with a journalist?

Should you get tipsy with a journalist?

Maybe you are a bit nervous about being interviewed?  Perhaps the journalist is someone that you know well?  Is it ever a good idea to get drunk while being interviewed? The jury is out on this one!  Some of our most famous (and notorious) actors, musicians, writers, fashion designers and other creatives have been known to get drunk and sometimes to behave badly during interviews, hurling insults, hurling furniture, or even actually hurling!  The late, great Elizabeth Taylor, her occasional husband Richard Burton, such giants as Oliver Reed and Peter O Toole, and more recently Amy Winehouse and Pete Doherty spring to mind.  Sometimes, this adds to the drama in a way that makes the media hungry for more, because people love drama.  But at what cost?   Jilly Cooper OBE, the best selling author of such ‘bonkbusters’ as ‘Riders’, ‘Polo’ and ‘Score!” recently featured in a cover article in the Sunday Times magazine, in which she and the interviewer Camilla Long ‘toss more white wine down our throats’ while Jilly describes the artist Grayson Perry as a ‘wanker’ who is ‘without talent’.  Towards the end of the interview, Camilla Long says that ‘brightens, preparing to take me on a drunken tour of her beautiful lawn.’  She is later described as ‘begging me not to mention any unpleasantness,’ a request which is ignored. I have interviewed Jilly at her home and she is well known for being frank, open and even perhaps shocking in her descriptions of her own sex life and those of the people that she knows.  But one senses that in this interview, which she is...
Should you change your accent when you do media interviews?

Should you change your accent when you do media interviews?

Many of the people who come to me for media coaching tell me that they hate the sound of their own voice, and that they want to change it before they are willing to do interviews on telly and radio. They quite often say that their regional accents embarrass them and make them feel less attractive and less articulate. But is this really true? Do regional accents put people off? Should you smooth out the way that you speak? My answer is this. If you can become comfortable with being authentically YOU, other people will sense that you are comfortable and this will automatically put your listeners at ease too.   But if you feel awkward and unattractive and ‘not good enough’ people will sense your discomfort and pick up feelings of being uneasy on your behalf. Yes, it is great to make yourself understood in interviews, but this can be done by speaking ore clearly and distinctly, by taking your time, by perhaps enunciating certain words. But it is MUCH more charming to be yourself and be natural than to try to hard to be ‘posh’ when you are speaking! Check out the O Donovan brothers from Skibbereen who won the silver medal for rowing in this year’s Olympics…..they speak with GORGEOUS Cork accents, and their TV interviews have gone viral. Yes, I can help you to speak clearly and distinctly.  But no, I would not recommend that you get rid of a regional accent!...
Media Magic Strategies. Using your home to publicise your business

Media Magic Strategies. Using your home to publicise your business

Using your home?????  It may seem like a strange idea.  Maybe your business has nothing to do with your home?  Maybe your business is not even the tiniest bit domestic, maybe you sell car tyres or fishing equipment or computers.  But you still want to reach a wide audience of real human beings who might want to buy your product for themselves, or might want to recommend you to a friend.  A colour feature across two full pages of a leading Sunday newspaper would reach a lot of human beings. The LA Times has a readership of 2.4 million people every Sunday, The New York Times almost 2 million people, The Sunday Times has over 2 million readers and The Sunday Independent (Ireland) has almost a million.  Getting yourself featured can be a huge boost to your profile.  And if the feature is really interesting, people will remember it and tell their friends about it for weaks, months, even years. All you need is an interesting home and a bit of a story. Take Anne McEntegart, for example.  Anne owns a pharmacy.  Not an easy thing to publicise, unless something goes hideously wrong, and somebody sues.  But Anne has an unusual house, which started life as a dilapidated cottage and got totally renovated into a bright, modern, eco-friendly home.  Because Anne was willing to have her home photographed, and to give a little interview about it, she also got an opportunity to describe the story of her business, and to let us know about her as a person, which allows us to relate to her, and in turn to want...
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