Should you change your accent when you do media interviews?

Should you change your accent when you do media interviews?

Many of the people who come to me for media coaching tell me that they hate the sound of their own voice, and that they want to change it before they are willing to do interviews on telly and radio. They quite often say that their regional accents embarrass them and make them feel less attractive and less articulate. But is this really true? Do regional accents put people off? Should you smooth out the way that you speak? My answer is this. If you can become comfortable with being authentically YOU, other people will sense that you are comfortable and this will automatically put your listeners at ease too.   But if you feel awkward and unattractive and ‘not good enough’ people will sense your discomfort and pick up feelings of being uneasy on your behalf. Yes, it is great to make yourself understood in interviews, but this can be done by speaking ore clearly and distinctly, by taking your time, by perhaps enunciating certain words. But it is MUCH more charming to be yourself and be natural than to try to hard to be ‘posh’ when you are speaking! Check out the O Donovan brothers from Skibbereen who won the silver medal for rowing in this year’s Olympics…..they speak with GORGEOUS Cork accents, and their TV interviews have gone viral. Yes, I can help you to speak clearly and distinctly.  But no, I would not recommend that you get rid of a regional accent!...
Media Magic Strategies. Using your home to publicise your business

Media Magic Strategies. Using your home to publicise your business

Using your home?????  It may seem like a strange idea.  Maybe your business has nothing to do with your home?  Maybe your business is not even the tiniest bit domestic, maybe you sell car tyres or fishing equipment or computers.  But you still want to reach a wide audience of real human beings who might want to buy your product for themselves, or might want to recommend you to a friend.  A colour feature across two full pages of a leading Sunday newspaper would reach a lot of human beings. The LA Times has a readership of 2.4 million people every Sunday, The New York Times almost 2 million people, The Sunday Times has over 2 million readers and The Sunday Independent (Ireland) has almost a million.  Getting yourself featured can be a huge boost to your profile.  And if the feature is really interesting, people will remember it and tell their friends about it for weaks, months, even years. All you need is an interesting home and a bit of a story. Take Anne McEntegart, for example.  Anne owns a pharmacy.  Not an easy thing to publicise, unless something goes hideously wrong, and somebody sues.  But Anne has an unusual house, which started life as a dilapidated cottage and got totally renovated into a bright, modern, eco-friendly home.  Because Anne was willing to have her home photographed, and to give a little interview about it, she also got an opportunity to describe the story of her business, and to let us know about her as a person, which allows us to relate to her, and in turn to want...

Show Off Your Stuff With Horses!!!

Ever since horses started to be photographed and painted a million years ago, men and women have posed with them, looking sensational or stylish or striking (or not).  Either way, horses are a seriously great prop for selling any kind of accoutrements.  If you make or sell hats, clothes, accessories, boots, or even dodgy raincoats you need to get to the horse shows (like the RDS Dublin Horse Show) and to the races (like the Galway Races and Royal Ascot) and SHOW OFF YOUR STUFF!   You can either wear it yourself, have a celebrity wear it, have HM The Queen wear it, or have a good looking friend or model wear it.  Just make sure you enter any of the best dressed competitions.  It does NOT matter if you don’t win!  The mere fact that you entered and got on the stage means that you will be photographed and filmed.  All of the newspapers carry photos of the ladies at the races and at the Horse Show as do the magazines like VIP and HELLO and OK.  Horse racing is a situation where people will pay through the nose to get noticed!!! If your stuff is truly sensational you will undoubtedly get noticed and you may get orders.  Ps Schedule a FREE call with me to see how you can make the most of all the opportunities for free publicity that are available to you!...

You and Your Story

  Before you build a house, you gather your bricks and mortar (and stuff) and dig the foundation. Before you launch yourself out into the world, it helps to gather your raw materials and have a good look at them to see what kind of a profile you can build with them, and also to see how strong a foundation you have to support you mentally, emotionally, physically and every other way! The first module of my Mega Media Savvy coaching course focuses on you, your story and your foundation. In this session, I will probe and pry into every detail of your life, by asking you to tell me not just your own life story, but also the story of the business or entity that you want to promote. Why? Because human beings are hot-wired to engage with STORIES more fully and completely and with more impact than through simple information. If you don’t believe me, check out http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains. Or simply google ‘humans and stories’. So your story is your way of connecting with and engaging your audience in the most powerful way possible.  It is like a treasure trove full of precious jewels. Some of these jewels will already be visible to the world (like your beautiful eyes) and some will be hidden (like maybe your weird collection of vintage television sets or your insane knowledge of Royal trivia). Some of them even you have never noticed or acknowledged. We will endeavour to dig them all out and polish them until they are radiant and sparkling.   When we think of people who have been successful at promoting...
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