You and Your Story

  Before you build a house, you gather your bricks and mortar (and stuff) and dig the foundation. Before you launch yourself out into the world, it helps to gather your raw materials and have a good look at them to see what kind of a profile you can build with them, and also to see how strong a foundation you have to support you mentally, emotionally, physically and every other way! The first module of my Mega Media Savvy coaching course focuses on you, your story and your foundation. In this session, I will probe and pry into every detail of your life, by asking you to tell me not just your own life story, but also the story of the business or entity that you want to promote. Why? Because human beings are hot-wired to engage with STORIES more fully and completely and with more impact than through simple information. If you don’t believe me, check out http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains. Or simply google ‘humans and stories’. So your story is your way of connecting with and engaging your audience in the most powerful way possible.  It is like a treasure trove full of precious jewels. Some of these jewels will already be visible to the world (like your beautiful eyes) and some will be hidden (like maybe your weird collection of vintage television sets or your insane knowledge of Royal trivia). Some of them even you have never noticed or acknowledged. We will endeavour to dig them all out and polish them until they are radiant and sparkling.   When we think of people who have been successful at promoting...
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