Mega Media Savvy Coaching


Well sometimes you have to get help!  So enter media coach  Victoria Mary Clarke. Apart from hosting her own radio show, being a published author she is an excellent media coach. Her holistic approach to media training is all encompassing, including branding, life coaching and practicable tips – nothing woolly here. She challenged me to look inwards at myself, my jewellery and what I really wanted out of it.  Her guidance was sensible, practicable, honest and really helpful.  Victoria Mary Clarke is so more than her public persona – she is a gem.  Mairead De Blaca



Getting Mega Media Savvy…what is it all about?  What does it do for you?Pete Doherty Vogue

This course is delivered in six sessions either one to one or via Skype.

It is designed to get the word out about YOU clearly, confidently and with charisma, so that you can effortlessly and effectively publicise your business.


This course will help you to:

  • Make sure you know WHAT to say! Identify what exactly you are offering to the world, what is unique and compelling about you – what is your story?
  • Figure out WHO to say it to! We identify which media channels your CLIENTS are looking at, and how you can use them to let potential clients know about you.
  • Get you clear on how to say it! I prepare you to deliver your message as clearly, confidently, and with as much charisma as you possibly can.
  • Get you connecting with, and pitching yourself to the relevant channels – in the most effective way for you.
  • Get you excited, relaxed, and magnetic towards your clients as you continue to publicise yourself and your business.
  • Keep you motivated as you pitch and present yourself – giving you ways to maintain equilibrium and persevere with patience!

Why VMC?vic age sixteen

When I was sixteen, I opened ‘Mesopotamia’ a vintage clothes shop in Cork.

Because I had very little money (and a lot of enthusiasm) I decided to approach my local entertainment mag and ask them to write about my shop. At first, they tried to sell me an ad, but I explained that I was operating on a limited (very limited) budget, and I needed free publicity to get off the ground, but of course I would consider advertising if I made any money. It worked! They wrote a feature about my shop. Later on, I sent a photo of me in one of my dresses to ‘Image’, a leading Irish fashion magazine and they printed it.

From this, I learned two things.

  1. It is easy to get free publicity.
  2. It never hurts to ask for it!

Pretty soon, I switched from selling clothes to writing, mainly about people like you and me, people who have something to offer the world, and who want the world to know about them.

THE TIMESI have written for newspapers and magazines all over the world, including some of the big ones like Vogue, The Times, The Guardian, The Sunday Times, Marie Claire, and GIMG_2111razia,

Irish ones like The Sunday Independent, The Irish Times and The Irish Daily Mail, as well as online mags like I also present a weekly radio show on Dublin City FM, where I talk to people about what they do for a living.

tubridyOver the years, I have not just interviewed people, I have also been interviewed a lot myself, for radio/telly/newspapers/mags/blogs etc.

Vic and Shane Title Card

Because I have experienced both sides, I know what it feels like to be nervous/unsure/embarrassed! I also know what works well for people, what makes people come across well (and what not to do and say!) And most importantly, I LOVE helping other people to be the very best and most effective communicators that they can be, so they can be hugely successful and tell everyone how great I am!

More about VMC Coaching


So how does it work?

The course is divided into 6 one hour sessions.


Session 1 You and your story.
Session 2 Your audience and their media.
Session 3 Presentation and preparation.
Session 4 Rapport building, magnetising with guided meditations and using your intuition.
Session 5 Pitching, perseverance, patience and maintaining equilibrium.
Session 6 Follow up.   Building on your learning to propel you to media mega-stardom.


Session 1 – You and Your Story

In the first session we delve into your story.

  • What are you offering?
  • What is your background?
  • What makes you different/unique/special?
  • What is important to you?
  • What strengths have you got that will support you in this adventure?
  • What might get in your way?
  • What strategies can we put in place now that can help you to have the most fun and be the most effective that you can be?
  • What media channels are you familiar with?
  • What media channels do you enjoy?
  • What beliefs do you have about the media/about promoting yourself that might help/hinder your progress?

Want the long version?  Click here – You and Your Story

calender girls

Session 2 – Your audience and their media

This session is all about your customers.

  • Who are they?
  • What are they into?
  • What media are they consuming?
  • What is important to them?
  • What is it about you that they need and want?
  • What ‘language’ do they speak?
  • What is the best way to reach them?


You will start laying the groundwork for your pitch in this session by looking at what kind of media channels your audience is into. We determine how you and your story can fit with what they like.

You will be required to start gathering information here! Now you need to start exploring social media sites/newspapers/blogs/magazines, listening to radio/podcasts/watching programmes/YouTube channels/ any and every media channel that your clients would be into.


9/7/08 Dave Fanning RTE,Pic:Marc O'Sullivan

Session 3 – Presentation and preparation

In this session we begin to work on how you come across, how you tell your story.

Contrary to popular belief (and having talked to many, many journalists/researchers and presenters) it is NOT necessary to be super slick, to take elocution lessons, or to eliminate verbal/physical ticks in order to be effective in the media! In fact, as humans we know INSTINCTIVELY when someone is trying to manipulate us!

What we will work on is being as clear as possible in your communication (perhaps slowing down, speeding up, turning the volume up or down, adding dynamics, pauses, breathing, etc…) We also work on finding what makes you PASSIONATE when you communicate, and what makes you speak from your heart rather than from your head! We prep you for every possible question, so that when the time comes to go on Letterman/Jonathan Ross/Ryan Tubridy, you are ready, willing, and enthusiastic about sharing your message.

I use not only my journalistic training for this session but also my experience as a yoga and meditation teacher, Reiki therapist and Public Speaking coach to get you clear, confident, and charismatic.

IMG_0421Session 4 – Rapport Building

In this session we work on connecting with your audience. Because of my many years’ experience working with guided meditations/energy work/channelling, and developing my intuition – I always begin to connect with an audience energetically before I approach them physically.

I use a guided meditation to magnetise those people that I can serve through my work, and to allow them to make an energetic connection with me. I also love to work with developing your intuition so that you have an inner knowing about who to pitch your story to, and when to do it! So far I have found this to be highly effective for both me and all my clients.

In this session we also work on making the initial approach to those people in the media – be they researchers/producers/editors /journalists/bloggers or presenters.

These are people who can help deliver your message. I will show you what has worked for both me and for my clients. We create good relationships, in which people respond warmly to you and want to help you. We work creating rapport with interviewers and audiences, while you are being interviewed, by remembering to include them in the conversation.

Screen Shot 2015-07-20 at 23.40.17Session 5 – 3P’s and Me

Pitching, Perseverance, Patience and Maintaining Equilibrium

This session assesses the best angles for your pitch. We craft the right stories, for the right media channels.

I will encourage you to think outside the box and explore unusual angles or approaches that will appeal to editors/researchers.

Together we will craft your pitch.

When working with the media there can be ups and downs, periods of intense activity, and lots of responses – as well as periods when it feels like nothing is happening, like you are being ignored, so we work on developing and implementing tools and strategies to help you to maintain your equilibrium, and develop patience and perseverance!

aimee_mullins_idSession 6 – The Follow-through

This session is devoted to following up on everything that has been covered so far.

At this stage, you will know what comes easily to you and what you need more help with. This is why I like to leave a lot of room for manoeuvre at this point.

You may have already had some experience of being interviewed and you will want to de-brief, and evaluate your progress.

I will show you the most effective way to examine what you have already done and highlight the elements that work well for you, so that you can harness their power to motivate you for the future. I will show you, too – how to look at those things that you feel did not work so well in a constructive way, so that you can use your learning to propel you to new heights of mega media-stardom!

Who is this programme for?

This programme is suitable for people who have a business/service/product/event that they are passionate about, and that they want to share with the world, via the media. Because I like to work with people whose work I can get excited about, and because there is only one of me, I limit the number clients that I take on to those people that I feel are a good fit for me and vice versa.

IMG_2280If it moves/intrigues/grabs you, and you are thinking ‘Wowsers!!!!  This is what I have been looking for my whole life!!!’

you have some choices.



vic angel

  1. You can schedule a free strategy session with me, and we can see if we are a good fit, and if you will benefit from doing the course.  To do that just use this link

2.  You can give me an old fashioned call and lets chat!

(353) 86 8552267. If I am busy, don’t be afraid to leave a message or send me a text!

If you decide that YAAAAYYYY, this course is for you and you need all of it, that is great.  You can go ahead and book your place.  However, you may think ‘Hmmmm, I want to try out one module and see how I get on, see what I get from it.’  In that case, you can choose to take the first module ‘You and Your Story’ as a stand-alone 90 minute session.




London Olympic Games - Day 16...Great Britain's Mo Farah with his 2 Olympic gold medals he won in the Men's 10,000, and 5000m, pictured during a photcall at BOA House, Stratford, London PRESS ASSOCIATION Photo. Picture date: Sunday August 12, 2012. See PA story OLYMPICS Athletics. Photo credit should read: Martin Rickett/PA Wire. EDITORIAL USE ONLY

London Olympic Games – Day 16…Great Britain’s Mo Farah with his 2 Olympic gold medals he won in the Men’s 10,000, and 5000m, pictured during a photcall at BOA House, Stratford, London PRESS ASSOCIATION Photo. Picture date: Sunday August 12, 2012. See PA story OLYMPICS Athletics. Photo credit should read: Martin Rickett/PA Wire. EDITORIAL USE ONLY







More about VMC Media Coaching

After almost 25 years’ interviewing people for newspapers, magazines and radio, as well as researching documentaries for TV, I have discovered two things.

  1. Everybody has a story! And everyone is interesting.
  2. Most people get nervous/anxious/agitated/panicked/sweaty at the thought of being interviewed!

    Kate Moss Topshop Collection

I LOVE to interview people about what they do, I LOVE to help them feel happy about the experience, and I especially LOVE to interview people who have set up their own business.

Over the years, I have had the opportunity to talk to all kinds of amazing, fascinating, entertaining and wondrous people…

I can help you to figure out what your own unique story is, what makes you different and special and what parts of your story will appeal to what different publications/editors/researchers and for what different readers/listeners.

Together, we can practice your interview until you feel entirely comfortable, safe and natural.

Over the years I hGRAZIAave interviewed more than a thousand people, and almost all of them have reported that they felt relieved, relaxed, encouraged, supported, happy and natural throughout the process….they said it was a breeze!

We can identify what you should be doing with your story, in order to get publicity for your business, who you should be approaching and how.

Over the years, I have got to know what all kinds of different editors and researchers are looking for.



AND SO! I am now offering my services as a Media Coach to anyone who wants HELP to

  1. Extract and craft their own story in a way that will help them to get media attention/coverage and sell their business.
  2. Get comfortable with the interview process by practicing with me.
  3. Identify where they may be able to pitch their story….which publications/researchers might be interested in them.

Contact me  to schedule a FREE introductory session!

We can have a lot of fun, and you can get publicity for your business, what could be better? niamh

Pete Doherty Vogue

Interview with Pete Doherty in Vogue International

shane book

A drink with Shane McGowan

















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