I get asked this question a lot. Whether people are about to be interviewed for radio or a podcast, for TV, for a blog or vlog, or for a magazine or newspaper, everyone wants to be successful at making a positive impact and at being talked about in a good way (both on social media and in person) because word of mouth counts for a huge amount of goodwill and can lead to great financial rewards.
So how do you do it?
Do you have to dress to dazzle?
Do you have to tell scintillating, fall on the floor funny anecdotes?
Do you have to be really well rehearsed and know your stuff inside out and backwards?
Do you need to elongate your vowels and enunciate perfectly?
Of course, all of the above can help. But believe it or not, the number one thing that will leave people loving you is not any of them!
Let me let you in on a secret.
The media are human beings, just like you! And more than anything, as human beings, we long to be liked, noticed, respected, admired and included. Ask any psychologist, we humans want to matter to other humans!
And so the first and most important thing that you can do in a media interview is to remember the human that is interviewing you, and remember to notice, acknowledge and appreciate him or her.
George Clooney is the 11th most famous man in the world. He could afford to be off-hand with people, to be aloof or even downright rude. He has enough status to not need to care. But George does care and he is extremely excellent at making a great impression.
In a recent interview with Jonathan Dean of the Sunday Times, he began the interview by making sure to welcome the journalist personally, and to confide in him (something that makes us feel included and a bit special) ‘Come in Jonathan,’ Clooney said. And told him that he thought the hotel room was like a prison. Then he poured drinks and asked Jonathan where he was from, attempting to find some common ground. When Jonathan said he was from London, Clooney said he had a place near London. Whether or not Clooney knows it (and perhaps he doesn’t) he used all the classic rapport building techniques within the first five minutes, and it worked. ‘The ease with which George Clooney makes a positive first impression is impressive,’ the writer wrote.
The whole interview had a positive spin and ended with the writer recommending the film, even though the critics had panned it. So it can really pay to make friends with the media! And we don’t have to be George Clooney to do it, the techniques that he uses can be learned and practiced by anyone, they are simple but highly effective. And if the person who is interviewing you likes you, they will often go out of their way to big you up without you having to do the work. Trust me, I know this from experience!
For more ideas on how to make an impact through the media, schedule a FREE 30 minute consultation with me.http://bit.ly/VMCcall