Magnetise media, make your message heard, manifest your destiny, and make a difference in the world.

Do you want to learn the secrets to using free publicity to get your work out to the world, to maximise your impact and make a difference?

Do you want to make sure that your message is reaching every single one of your potential clients clearly, effortlessly and effectively so that you can serve more people, make more money and get glowing testimonials?

Do you want to get clear on exactly who to pitch in the media for FREE publicity that directly reaches your customers?

Do you want to raise your profile and awareness of your work?

Do you want to know exactly who to pitch in the media and how best to do it?

Do you want to become confident in telling your own story in a way that inspires millions of people and changes lives for the better?

Do you want to be CONFIDENT and charismatic in your media appearances?

Do you want to be consistent and clever in your media strategy?

Do you want to make the most of the media opportunities that you get?  

Do you know that you have done the work, developed your product and proved that it works and do you know that NOW IS THE TIME to get yourself out there?

Have you had enough of getting in your own way, making excuses, hiding yourself away from the world, procrastinating, waiting for inspiration and generally watching other people take the ball and run with it while you sit back and watch?

Do you just need a helping hand, a proper push, a realistic, sensible, easy to follow strategy and a way to get rid of the inner critic, the self sabotage and the ‘not quite ready’ gremlins?


Maybe you are like me, and you have spent YEARS trying to find your path, taking workshops, studying self help books, attending seminars and trainings and collecting diplomas and certificates while ALWAYS putting off the day when you would actually share your skills and your passions in real, effective ways that you got properly paid for?  

And then one day maybe it hit you like a ton of bricks.

If I could only get some paying clients, I would make some people happy, get some great testimonials,  make some money and make a difference in the world. And you just KNEW that you had to get past all the self sabotage and get yourself out there.


Maybe you have held yourself back from getting publicity because you are clueless about where to start.

Maybe you don’t know what your story is or how to frame it for the media.

Maybe your problem is shyness, being self conscious, worrying about what people will think or say about you.

Maybe you have ‘imposter syndrome’ and worry that people will see that you are not good enough.

Maybe you worry about being tongue tied or freezing or sounding clueless?

Maybe you just know you need to be more media savvy?


And so you have asked the Universe to send you some help!  

And here it is.  

Everything that you need to align yourself with your Passion and Purpose and to magnetise the people that you can best serve with your unique skills and talents.

Everything you need to get your energy exactly right for magnetising the media opportunities that are right for you.

Easy and effective ways to identify the media channels that will work for you, and how to know who to pitch and when to do it

Everything that you need to craft and communicate your message clearly and effectively, so that you are seen and heard by those people that you can best serve.  

Everything you need to get you taking the baby steps in a way that serves you and your needs as well as those of your clients

Aisling & Trish

Everything you need to align you energetically with the right media people and channels

Help and guidance, encouragement, support and strategies that work for you

Your way to fulfil your Purpose and to feel fulfilled and rewarded

Your way to manifest your destiny and make a difference, your way.



Why me?  Why this programme?

Jen Hogan reviewed VMC Media Coaching — 5 star· 

‘I cannot recommend VMC Media Coaching highly enough. Victoria is warm, kind, incredibly knowledgeable, extremely supportive and knows the workings of the media inside out!! With carefully thought out strategy and planning, she gives you the confidence to pursue your goals and knows the approach and angles that will work for you and will get your business noticed by the media. Simply put, Victoria is absolutely brilliant at what she does and is the loveliest person to boot.’

I come with a totally unique skill set and qualifications.  I have ALWAYS loved the media, I DEVOUR newspapers and magazines, radio and television ( at one time I had an entire room full of newspapers at home!)  I have been a journalist and broadcaster (Newspapers, magazines, radio and TV) for 25 years now, writing for AMAZING titles like Vogue, Marie Claire, Q magazine, The Times, The Guardian, The Sunday Times, The Sunday Independent and even one time for The New York Daily News!  I present two radio shows every week here in Dublin and I have loved every minute of it.

Gaye Moore reviewed VMC Media Coaching — 5 star

Victoria is a wonderful media coach and is excellent at getting to the core of your niche market so that you can be visible in the right places ! She makes it all so easy

Because of my work, I get to interview a huge range of people from mega celebrities and hugely influential thought leaders like Deepak Chopra, Paolo Coelho, Eckhart Tolle and Bob Geldof to movie stars, pop stars, big name authors and also tons of ordinary people who just have interesting stories.  I am also a best selling author of several books and my work has been written about all over the world including pieces in the New York Times, Washington Post, LA Times and Entertainment Weekly.

Anne Walsh reviewed VMC Media Coaching — 5 star

Highly recommend working with VMC Media Coaching if you are looking for new ways to reach out to your customers and connect with them. Within a week of signing up to Victoria Mary’s media Savvy coaching course, she had me speaking on RTE radio with Dave Fanning and coverage for our business in the Sunday Independent. She is very positive, lovely to work with and will give you the courage to connect with the media and get your business out there


As the life long partner of a famous rock star myself (I have been with my husband, Pogues frontman Shane Mac Gowan for 32 years) I have been the subject of a good many TV documentaries and films, and even a pop video directed by and co-starring Johnny Depp.  I have the good fortune to count a lot of very famous people among my friends, including Johnny Depp, Bono, Nick Cave, and Kate Moss, all of whom are no strangers to media attention. Along the way I have gleaned a lot of information about what makes a great communicator and interviewee, what makes people really memorable and how to utilise easy strategies to become a really really great subject. I have also seen first hand what makes people difficult, unpopular, unpleasant and ineffectual communicators.  

Yasmin Vorajee reviewed VMC Media Coaching — 5 star

Working with Victoria was fantastic, such a treasure trove of advice and knowledge on how to get media and publicity for your business. Love her simple strategies and her unique approach which focuses in on energy and intuition. Brilliant!

Pic: Fergal Phillips

Aside from all of this, I have had a lifelong interest in the bigger picture, the Higher Purpose of life and the unseen dimensions, which has lead me to combine angel channelling and energy work as well as breath work and life coaching with my media coaching to make sure that I am completely holistic in my approach.   Pretty unique, you will agree!

So what will you get in this programme?

  1. MODULE I.   Getting you clear on your story.                                                                                                                                                              In order to be a great communicator, you will need to use your story, but before you can do that you need to know how best to structure it, what stuff to leave in, what to leave out, what is the ‘gold’ and what is dross, and also how to tell it in a language that is really effective for your audience.  In the first module, you will learn how to mine your own personal story and that of your work, so that you are really reaching people and getting results, in a way that is exciting and inspiring and joyful for you, not in a way that feels unnatural or contrived. We will work on your story telling technique as well as your presentation so that you feel confident to get out there and share it.     

  2. MODULE 2.  Identifying your ideal media channels.                                                                                                                                                  In order to reach your audience, you need to know where to find them.  You will learn how to know what media channels to pitch yourself to and in what order.  You will discover how to craft suitable stories and angles for each of them. You will discover many media channels that could be new to you, and you will learn to become aware of opportunities as they arise, so that you can seize them.  We will also be doing energy work to magnetise the right media channels for you at this time.                                                                                                                              
  3. MODULE 3.  Getting you ‘pitch ready’.                                                                                                                                                                         Most of us hold ourselves back from situations that potentially involve rejection, whether consciously or subconsciously.  I know I do! If we didn’t, we wouldn’t be afraid to approach strangers that we fancy! I have come to realise that people hold themselves back from media exposure for all kinds of reasons, and if we don’t get a handle on our own self sabotage patterns and self doubts, the chances are that we won’t ask to be on Oprah’s Super Soul Sunday!  In this session, we get you past all the obstacles and gremlins that might hold you back and stop you getting media attention.                                       
  4. Module 4. Pitching to the media.                                                                                                                                                                        In this session we begin to build rapport with the key  people in media and we start to actually pitch them, using the benefit of my many years of experience of being pitched to as well as that of my colleagues who are journalists, researchers and editors.  We identify and get you past any challenges that may arise as you launch yourself out there.              


All of the modules will be recorded so you have them for life, and all  include a Q&A session with me as well as homework,  notes and media contacts 

Olga Waters reviewed VMC Media Coaching — 5 star

I really enjoyed the process of the coaching and then the final result. Victoria really listened to me and understood what I had to say which gave me confidence to convey it to a wider audience without fear. I would recommend VMC to anyone wishing to move forward with their dreams. Thank you again. Olga




Journalism circle

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